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Waitrose Supermarkets Introduce Welcome Desks for Online Customers

The British supermarket chain Waitrose is planning a substantial change for their retail stores. As more and more people buy online, rather than shopping around, the supermarket intends to adapt to this new behavior. Concierge-style service desks will allow customers to make online orders, collect products bought over the internet and have their flowers and gifts wrapped. There will also be dry cleaning services.

Waitrose managing director Mark Price said that “by offering these new branch hubs, we will enhance the customer experience even further by providing greater convenience and even more personalized services.” All desks will include tablet computers that customers can use to make orders for Waitrose and their sister company John Lewis.

This year one hundred Waitrose supermarkets will be equipped with the new desks, the rest of the stores will follow within the next year.

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