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UK garden centres successful with GYO

According to the Horticultural Trades Association (HTA) Garden Retail Monitor, 2011 was a successful year for garden centres in the UK as overall sales were up six per cent compared with the previous year. This must be largely attributed to the highly popular Grow Your Own (GYO) programme, which grew by 34 per cent.

Top sellers in the GYO sales were tomatoes and herbs with 20 to 25 per cent. Strawberries, apples, lettuce, potatoes, peppers, onions, raspberries and carrots complete the top ten GYO crops. 

HTA also found out that using social media is a suitable tool for raising the turnover of a garden centre. However, owners have to designate someone to run social media and allocate sufficient time to do it, because social media cannot be run successfully just as a sideline. Furthermore, social media channels should be linked from the garden centre’s website. It is also important to closely watch the competitors’ activities in region and sector and to develop ideas to boost sales on special occasions. If it is all done diligently, social media may well contribute to stimulating the sales figures.

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