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Trend Brochure Creating Lifestyle for the Season Spring/Summer 2013

EFSA, the European Floral and Lifestyle Product Suppliers Association, announces the publication of its latest Trend Brochure Creating Lifestyle for the season Spring/Summer 2013.

The new edition comes up with a novelty, presenting five instead of the usual four key trends. Next to the classic- and modern-oriented trends – Elegant Twist, Partie de la Campagne, Pop Kawaii and Tex Mix – a fifth ‘trendy’ theme has been added. Jungle Fever represents a more eccentric style, focusing on the group of young or hip consumers who fancy a rather unconventional, varied lifestyle.

“EFSA is an acknowledged source for future trends in the floral and lifestyle industry. With the introduction of a trendy theme we want to inspire and encourage the market to be more daring and innovative when launching new product lines. Both, producers and retail can gain a competitive edge by distinguishing themselves and opening up to a wider target group”, says Ulrike Ziegler, Spokes person and Manager of EFSA.

The 24-page brochure illustrates each theme in detail with photos, keywords, pantone colours and suggestions for materials, patterns and shapes. The content is based on the biannual EFSA Trend and Colour Forecast developed by the renowned Trend Agency Nelly Rodi™ Paris, in co-operation with the EFSA Colour Committee. Nelly Rodi presents the Trends to EFSA members exclusively – more than a year ahead of upcoming seasons. This allows them to anticipate coming trends and develop their future assortment at an early stage.

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