“Perfect, because it’s not perfect” – an interview with Manfred Hoffmann (German Trade Association of Florists)

Michael Hoffmann – Photo: FDF

The master florist from Düsseldorf, Manfred Hoffmann, is a floristic all-rounder. He is employed by the Fachverband Deutscher Floristen (German Trade Association of Florists) as Creative Director and is involved in a wide range of projects: He develops design lines, manages product developments, is involved in the drafting and realisation of trade fair presentations, holds lectures, is the author of various trade publications and takes on an advisory function for many important association issues. In his home town Hoffmann additionally runs two flower shows called “A la Casa del Flore”.

Trendsetting: spoga+gafa is showing its trend show at imm cologne

Trend show at spoga+gafa 2018, © Koelnmesse

In September 2018 spoga+gafa provided a look ahead to the future of outdoor furniture and shading systems in an internationally curated trend show. This trend show will be presented at the next imm cologne from 14 to 20 January. The visitors will thus also have the chance to take a look at the future of garden furniture and shading systems.

“We look for nature in every space”: Interview with Carlotta Berta (unprogetto)

Carlotta Berta © Davide Buscaglia

The blogger and interior designer Carlotta Berta from Turin deals with the latest design trends. On her bilingual blog unprogetto she talks about current products and projects from the world of design. We met her at the recent spoga+gafa and talked to her about her impressions of the international garden fair and personal outdoor areas.

“We are at a turning point”: Interview with Manuel Rucar from Chlorosphere

Manuel Rucar © Chlorosphere

French trend consultancy Chlorosphere is specialized in the garden, plant, floral, landscape and outdoor sectors. The consultancy’s team is composed of watchmen who scan everything that is new on the market. Manuel Rucar, manager of the company, is jury member for this years trend show at spoga+gafa. We talked with him about the latest trends in outdoor design