Mid-term balance: spoga+gafa convinces with a high level of applications

The leading international garden trade fair, spoga+gafa, opens its doors in Cologne from 4 to 6 September. After achieving very good results during the first early bird period last October, this was a good reason for the organizers to draw a mid-term balance, six months before the trade fair begins. And the outcome is very positive: Already mid-March over 90 percent of the planned exhibition space is booked. This is a 10 percent increase compared to the number of applications one year before. With applications from 49 countries, the international garden fair is also well on course in terms of internationality.

But not only the figures are convincing, the quality of the applications is also very impressive. There are numerous top companies from home and abroad among the exhibitors of this year’s spoga+gafa, which will once again ensure that it is going to be a high-quality product show.

The suppliers of garden furniture are traditionally represented. Among others, Dekovries, Glatz, Hartman, Kettler, Nardi, Scancom, Sieger and Zebra will be exhibiting their new products at spoga+gafa.

The Decoration section constitutes a constantly expanding offer of products. With participations by Edelman (EFSA), Emsa, Elho, Esschert Design (EFSA), Kaemingk (EFSA), Keter, Lechuza, Scheurich and Soendgen, to mention just a few, the number of exhibitors in this product group is accordingly high.

At spoga+gafa 2016, participants such as Barbecook, Landmann, Napoleon, Outdoorchef, Rösle or Weber, will once again ensure that the trade visitors can experience the largest coherent offer of Grill and BBQ products worldwide.

As part of the Landgard Plant Ordering Days, Dieter Denzer Staudenvertrieb, Patzer, Romberg and Selecta-Klemm, living green and new products from the biochemicals and soils segment are also represented at the international garden trade fair.

The current applications from the garden tools segment are also very satisfying. For example, the following have already confirmed their participation at spoga+gafa: Birchmeier, Briggs&Stratton, Freund-Victoria, Gloria, Mesto/Felco, Solo and Tielbürger. GGP, Mogatec/Ikra, MTD//Wolf-Garten/CubCadet and SABO will be represented in the scope of the ‘IVG Power Place’.

The extensive offer at the international garden trade fair 2016 is rounded off by the product sections Water Technology, Garden Equipment and Sports & Games, including Bestway, Biohort, BM-Massivholz, fitt, Happy People, Hozelock or INTEX.

Further information: spogagafa.com

Personnel matters: Changes in the project management of spoga+gafa

As of 1 April 2016, Stefan Lohrberg will take over the project management of spoga+gafa. He thus succeeds Katrin Schön, who after almost ten very successful years’ work on the project of the international garden trade fair, seven years of which in the position as Project Manaager, is taking on a new challenge within Koelnmesse. “Stefan Lohrberg is a renowned specialist for communications, events and sponsoring. With his long-standing experience in the field of project management, he will further reinforce the significance of spoga+gafa as the leading international garden trade fair,” explained Gerald Böse, President and Chief Executive Officer of Koelnmesse.

Stefan Lohrberg was employed by TAS Emotional Marketing GmbH as Project Manager for the past ten years, where he was responsible for the national and international customers from the industry, consumer goods and tourist sectors in the areas brand, event and project development. His customers included the motor equipment manufacturer STIHL, its subsidiary VIKING as well as the TV channel SKY. In addition to his expertise as a Project Manager, Lohrberg is also a specialist for visitor marketing and media consulting and has detailed knowledge in the field of specialised and end customer communications. Since spoga+gafa boasts around 2,000 exhibitors from over 50 countries, Lohrberg is taking over one of the biggest trade fairs at the Cologne location.

As of 1 April 2016, Katrin Schön will be dedicating her attentions to a new project within Koelnmesse and will take over the position of Project Manager for the international trade fair for creative handicraft & hobby supplies, h+h cologne. She will continue to be responsible for spoga+gafa until Stefan Lohrberg joins the company and will also assist Stefan Lohrberg in the hand-over period.

Schön has been employed in various positions at Koelnmesse for almost ten years. The trained banking clerk and publicist accompanied the international garden trade fair as a specialised journalist up until 2006 and was initially responsible for the press work of spoga+gafa from 2006 onwards, before taking over the position of Project Manager of spoga+gafa in March 2009, a task she has accomplished very successfully to-date. With Schön at the helm, the international trade fair for creative handicraft & hobby supplies is winning over an experienced Project Manager. She succeeds Ingo Riedberger, who in addition to being responsible for INTERMOT is also Project Manager for the first THE TIRE COLOGNE 2018.

Award winners: unique youngstars 2015 have been selected

At 4:00 p.m. on the first day of spoga+gafa 2015 one of the first highlights was on the (supporting) programme in the garden unique Lounge: The announcement of the unique youngstars. In the scope of the unique hour, the prizes for the best ideas of young aspiring designers on the theme Outdoor Living were selected from among the 16 nominated products.

Three jury prizes and a public prize were up for grabs. The prize is endowed with a total of 6,000 euros in prize-money. In 2015, 75 entries from 32 countries were submitted to the creative design competition. The prototypes of all 16 ideas nominated by the expert jury will be exhibited in Hall 10.2 throughout the duration of the trade fair. The table ‘snak’, designed by Gunnar Søren Petersen (Germany) convinced the expert jury the most, securing first place and thus the title unique youngstar 2015. The ‘snak camping’ table convinced the Jury through its intelligent design concerning clever details of construction and an optimized use of materials. It shows a really new of approach of designing a nice looking camping table while maintaining a high utility.

Renaud Defrancesco (Switzerland) came second with ‘Boots shears’ and thus also secured himself a place on the winners’ rostrum. The idea of the ‘Boots shears’ is absolutely surprising that the Jury could not imagine that nobody came up with this idea before. By joining a tool holder to the boots the boots shears become an efficient solution that considers the ergonomics of working in the garden.

Third place went to Lorenz Schott and Michael Leßmöllmann (Germany) with ‘Vegrack’. As a technical growing system for useful plants the ‘Vegrack’ serves the needs for Urban gardeners missing a balcony or a bed. Due to its efficient use of space and resources it offers an indoor opportunity for planting and harvesting vegetables and herbs.

The stool ‘Arko’ by Aditya Khutale (India) came out on top in the running for the public prize. Interested parties were able to place their vote for one of the 16 finalists per online voting on the campaign homepage.

No chance for product piracy at spoga+gafa

Give piracy the red card! Koelnmesse is taking a stand together with the experts from the German Patent and Trademark Office (DPMA) and the Kölner Anwaltverein (Cologne Lawyers’ Association) against product piracy at the international garden trade fair spoga+gafa.

The “No Copy! Pro Original” initiative will be represented at stand No. 1, Passage 10/11 during the entire duration of the trade fairs. The initiative’s trademark, a hand holding a red card bearing the statement “No Copy”, focuses attention on this topic. The stand serves as a point of contact and advice for exhibitors and visitors alike on all issues relating to property right infringements. Lawyers, who specialize in commercial property rights, will be on hand at the trade fair and ready to quickly deal with possible cases of product piracy if necessary.

Further information: koelnmesse.com