Mid-term balance: spoga+gafa convinces with a high level of applications

The leading international garden trade fair, spoga+gafa, opens its doors in Cologne from 4 to 6 September. After achieving very good results during the first early bird period last October, this was a good reason for the organizers to draw a mid-term balance, six months before the trade fair begins. And the outcome is very positive: Already mid-March over 90 percent of the planned exhibition space is booked. This is a 10 percent increase compared to the number of applications one year before. With applications from 49 countries, the international garden fair is also well on course in terms of internationality.

But not only the figures are convincing, the quality of the applications is also very impressive. There are numerous top companies from home and abroad among the exhibitors of this year’s spoga+gafa, which will once again ensure that it is going to be a high-quality product show.

The suppliers of garden furniture are traditionally represented. Among others, Dekovries, Glatz, Hartman, Kettler, Nardi, Scancom, Sieger and Zebra will be exhibiting their new products at spoga+gafa.

The Decoration section constitutes a constantly expanding offer of products. With participations by Edelman (EFSA), Emsa, Elho, Esschert Design (EFSA), Kaemingk (EFSA), Keter, Lechuza, Scheurich and Soendgen, to mention just a few, the number of exhibitors in this product group is accordingly high.

At spoga+gafa 2016, participants such as Barbecook, Landmann, Napoleon, Outdoorchef, Rösle or Weber, will once again ensure that the trade visitors can experience the largest coherent offer of Grill and BBQ products worldwide.

As part of the Landgard Plant Ordering Days, Dieter Denzer Staudenvertrieb, Patzer, Romberg and Selecta-Klemm, living green and new products from the biochemicals and soils segment are also represented at the international garden trade fair.

The current applications from the garden tools segment are also very satisfying. For example, the following have already confirmed their participation at spoga+gafa: Birchmeier, Briggs&Stratton, Freund-Victoria, Gloria, Mesto/Felco, Solo and Tielbürger. GGP, Mogatec/Ikra, MTD//Wolf-Garten/CubCadet and SABO will be represented in the scope of the ‘IVG Power Place’.

The extensive offer at the international garden trade fair 2016 is rounded off by the product sections Water Technology, Garden Equipment and Sports & Games, including Bestway, Biohort, BM-Massivholz, fitt, Happy People, Hozelock or INTEX.

Further information: spogagafa.com

Personnel matters: Changes in the project management of spoga+gafa

As of 1 April 2016, Stefan Lohrberg will take over the project management of spoga+gafa. He thus succeeds Katrin Schön, who after almost ten very successful years’ work on the project of the international garden trade fair, seven years of which in the position as Project Manaager, is taking on a new challenge within Koelnmesse. “Stefan Lohrberg is a renowned specialist for communications, events and sponsoring. With his long-standing experience in the field of project management, he will further reinforce the significance of spoga+gafa as the leading international garden trade fair,” explained Gerald Böse, President and Chief Executive Officer of Koelnmesse.

Stefan Lohrberg was employed by TAS Emotional Marketing GmbH as Project Manager for the past ten years, where he was responsible for the national and international customers from the industry, consumer goods and tourist sectors in the areas brand, event and project development. His customers included the motor equipment manufacturer STIHL, its subsidiary VIKING as well as the TV channel SKY. In addition to his expertise as a Project Manager, Lohrberg is also a specialist for visitor marketing and media consulting and has detailed knowledge in the field of specialised and end customer communications. Since spoga+gafa boasts around 2,000 exhibitors from over 50 countries, Lohrberg is taking over one of the biggest trade fairs at the Cologne location.

As of 1 April 2016, Katrin Schön will be dedicating her attentions to a new project within Koelnmesse and will take over the position of Project Manager for the international trade fair for creative handicraft & hobby supplies, h+h cologne. She will continue to be responsible for spoga+gafa until Stefan Lohrberg joins the company and will also assist Stefan Lohrberg in the hand-over period.

Schön has been employed in various positions at Koelnmesse for almost ten years. The trained banking clerk and publicist accompanied the international garden trade fair as a specialised journalist up until 2006 and was initially responsible for the press work of spoga+gafa from 2006 onwards, before taking over the position of Project Manager of spoga+gafa in March 2009, a task she has accomplished very successfully to-date. With Schön at the helm, the international trade fair for creative handicraft & hobby supplies is winning over an experienced Project Manager. She succeeds Ingo Riedberger, who in addition to being responsible for INTERMOT is also Project Manager for the first THE TIRE COLOGNE 2018.