Special travel offers:
spoga+gafa cooperating with Lufthansa and Deutsche Bahn

Anyone travelling to Cologne from 2nd to 4th September 2012 to spoga+gafa, the international garden trade fair, can this year once again look forward to special travel offers: because Lufthansa is again the official Airline of spoga+gafa, offering participants at the fair exclusive special conditions when they book flights from over 250 foreign cities in 100 countries. In addition to the reduced flight tickets from Lufthansa, rail travellers can get to spoga+gafa by using special-rate rail tickets from Deutsche Bahn (DB – German Railways).

Flight connections from abroad to Cologne, Düsseldorf or Frankfurt can be booked with immediate effect for the travel period 26th August to 11th September 2012 online here. After entering the “DEZUYT” access code, the price discount is automatically deducted or any additional, attractive promotional offers are displayed.

With Cologne/Bonn Airport the central hub of the so-called “Low-Cost-Carriers” is directly located on the doorstep of the Koelnmesse Exhibition Centre. A whole host of airlines are therefore offering flights within Germany and Europe at very attractive conditions. All the destinations serviced can be found here. 

Thanks to Koelnmesse’s cooperation with German Railways, tickets to Köln Messe/Deutz rail station (outward bound and return) are available nationwide for rail travellers at special rates starting from 99 Euro (89 Euro when booking online). Bookings can be made online here or by phoning the Deutsche Bahn sales office hotline (01805/311153) by quoting the keyword “spoga+gafa”.

 

Christoph Werner becomes Vice President in Koelnmesse trade fair management team

With Christoph Werner, 37, the Koelnmesse trade fair management team has gained a new Vice President with a broad range of trade fair experience.

As of 1st April 2012, Christoph Werner will be responsible for events in the House, Garden and Leisure sector and the Health area. Among the trade fairs in these sectors are spoga+gafa, EISENWARENMESSE – International Hardware Fair Cologne, INTERMOT Cologne, the International Dental Show (IDS) and Paint – Finishing & Facade.

Christoph Werner has occupied responsible positions in the international trade fair business for more than a decade. His first position was that of Sales Executive and Project Manager Sales at Reed Exhibitions Deutschland GmbH. He has been a project manager at Koelnmesse since April 2005. Among other trade fairs, he has been on the support teams for ProSweets Cologne and photokina.

Christoph Werner will succeed Metin Ergül, who is leaving Koelnmesse as of 31st March 2012 to take on new challenges as the managing director of a company in the healthcare market.

Metin Ergül leaves Koelnmesse

Metin Ergül, Head of Trade Fair Management at Koelnmesse, is going to leave the enterprise by the end of March 2012. He will take up new employment as director of an enterprise in the health care industry.

Ergül has been employed with Koelnmesse since 2006. During the past years he successfully developed the trade fairs in the field of home, garden and leisure industries, for instance the spoga+gafa, the spoga+gafa horse, the Cologne Marathon Expo, the international hardware trade fair, the Asia Pacific Sourcing and the China International Hardware Show abroad. Until a successor has been nominated, Koelnmesse-director Katharina C. Hamma takes over his responsibilities.

German trade fairs are most popular

Everyone in Europe is talking about “the crisis”. However, despite currency problems and debt crisis the German trade fair industry faces an upward trend – and many exhibitors intend to spend even more money on their trade fair appearances in 2012 and 2013.

According to a recent survey carried out by TNS Emnid for AUMA, the German association for trade fairs, 30 % of those companies represented at a trade fair in 2011 will ramp up their trade show budgets. Another 55 % will neither increase nor decrease their spending. In most cases the extra money will be spent on a more attractive design of the booth or its enlargement. Thus, trade fairs continue to play a vital role in the marketing strategies of large and small companies alike, which is also reflected by the fact that more and more small companies decide to exhibit at relevant trade shows. Trade fairs in Germany become increasingly interesting for exhibitors from abroad, which resulted in a surpassing plus of 4 % in 2011. “Many non-European companies that want to explore the European market start by exhibiting on trade fairs in Germany” says AUMA-Chairman Hans-Joachim Boekstegers. But also for those foreign companies that have already established their products on the European and/or German market are German trade fairs an important marketing tool: AUMA forecasts a further increase in the numbers of exhibitors and visitors of two per cent in 2012.

Further information on trade fairs in Germany this can be obtained under: auma.de