Don’t miss the Boulevard of ideas

At this year’s spoga+gafa, which is being held from 2nd to 4th September in Cologne, the Boulevard of ideas will be focusing entirely on sustainable marketing at the Point-of-Sale.

How can a sustainable store fittings concept be achieved and which events at the POS can be successfully used for customer loyalty? These are only two of the themes which are covered at the Boulevard of ideas. The trend towards digital marketing via apps and newsletters is also being taken into account – including tips from programmers for the development of own online applications. In other areas, product presentations as well as decorations using natural materials are presented. Current marketing trends are being attractively presented in a total of five areas along the fair boulevard and two others on the Piazza. In this process the areas offer a mix of presentation, information and active experience. The Boulevard of ideas is a tour of experience for everyone.

The concept for Boulevard of ideas 2012 comes from the MOOD! Communications agency.

Prize-winning innovative

The “green industry” and “innovation” are not necessarily a contradiction. The Swiss garden centre Meier of Dürnten proves that both can go together very well. The company was recently awarded the “Graines d’Or” prize as the most innovative garden centre in Europe. Even the location of the award presentation was pretty unusual: It took place at the Paris nightclub Lido.

But what is it that makes this company so innovative, so extraordinary? Could it be the many events in the premise, as for instance the family-days, the handicraft courses or the roses-days? Maybe the garden journeys organised by Meier, e.g. to the Netherlands and Great Britain? Is it possibly the child care by three child minders, which is so unusual for a garden centre? Could it be the excellent service and the distinguished advice for all customers? But no, perhaps it is the wide ranging assortment? Or could it even be the highly professional media work done by the 115 years old family business? In fact, it is a bit of all, or as was said in the laudation in Paris: The Meier family has proven that innovation and tradition don’t have to exclude each other. The brave steps the family took in difficult times reflect the way in which this family is able to uncompromisingly realise visions and use their strengths in order to expand their business.

A deeper impression of the most innovative garden centre in Europe can be obtained here: meier-ag.ch

Congratulations!

 

50-plus generation is the big spender

A recent UK-consumer study reveals that the 50-plus generation spends more money on their gardens than younger age groups.

Most money is spent on non-plant garden equipment like garden furniture (£ 940m), lawn mowers (£ 587m) and barbecues (£ 388m). In total more than £ 2,900m was spent in the non-plant garden market last year. Slightly less, i.e. almost £ 1,700m, was the amount that British gardeners expended for plants, above all bedding plants (£ 760m) and other garden plants/trees (£ 564m). Additionally, they spent some £ 373m on seeds, which was more than ever before.

Although British gardeners already spend quite a lot of money on their gardens, they would be willing to spend even more if they knew more about gardening or if their activities showed better results. Therefore, the study recommends that companies working in the gardening sector analyse realistic opportunities, i.e. go for the “lower hanging fruit”, provide high quality products and efficient customer service and, above all, provide information and inspiration.

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