50-plus generation is the big spender

A recent UK-consumer study reveals that the 50-plus generation spends more money on their gardens than younger age groups.

Most money is spent on non-plant garden equipment like garden furniture (£ 940m), lawn mowers (£ 587m) and barbecues (£ 388m). In total more than £ 2,900m was spent in the non-plant garden market last year. Slightly less, i.e. almost £ 1,700m, was the amount that British gardeners expended for plants, above all bedding plants (£ 760m) and other garden plants/trees (£ 564m). Additionally, they spent some £ 373m on seeds, which was more than ever before.

Although British gardeners already spend quite a lot of money on their gardens, they would be willing to spend even more if they knew more about gardening or if their activities showed better results. Therefore, the study recommends that companies working in the gardening sector analyse realistic opportunities, i.e. go for the “lower hanging fruit”, provide high quality products and efficient customer service and, above all, provide information and inspiration.

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