Boulevard of ideas: Exhibition and event at spoga+gafa 2018

Boulevard of Ideas © Koelnmesse

The Boulevard of ideas will once again be presenting the innovations of the exhibitors and current trend themes at spoga+gafa 2018. A combination between an exhibition and an event with plenty of manifold impulses awaits the visitors of the international garden trade fair. In the scope of the POS Green Solution Islands, one of the focuses is once again being placed on the design of salesrooms.

In the garden with: Heribert Wettels (Gardena)

Heribert Wettels – Photo: A. Riemer

Innovative technologies and smart solutions for outdoor lighting, lawn care and irrigation will once again in 2018 be the focus of the IVG Power Place AKkku and the Smart Gardening World at spoga+gafa. Due to the huge success last year, the presentation area of the themed islands has indeed been expanded by around 50 percent. The company Gardena is also on board again this year. In the run-up to the trade fair we spoke with Heribert Wettels, Director Public Relations at Gardena (Husqvarna Group), about the development of the market and about his own garden.

“The bricks-and-mortar retail trade needs friendliness”

F.t.l.: Jens Fischer (K.U.L.T.OBJEKT), Svenja Brüxkes (IFH Köln), Dr. Sebastian Gundel (Obi) and Bert M. Ohnemüller (Neuromerchandising Group) – Photo: R. Moers

The increasing digitalisation of the retail trade was also one of the key themes at this year’s TASPO Talks at spoga+gafa. What can the bricks-and-mortar trade learn from Amazon and co.? How can it hold its ground? What does the customer really expect? Which digital assistants are needed at the POS?

3 questions for: Oliver Mathys (Oliver M. Consulting)

Oliver Mathys – Photo: oliver-m-consulting.com

Oliver Mathys is an acknowledged market expert and networker of the green industry. The self-employed consultant from the Netherlands has been working in the plant and flower sector for over 30 years at an international level. As a marketing and sales consultant, he develops sales concepts and supports companies with the implementation thereof and with training employees. Via his agency, Oliver M. Consulting, today he concentrates on the entire supply chain and all sales channels as well as on the analysis of consumer needs.