„Evergreen“ from Berlin

“Evergreen” is a moss which provides itself with water and nutrition from the environment.

The Freund company, situated in Berlin, is convinced that their green moss walls are able to transform the point of sale into a point of leisure. Consumers will love the green moss walls, because indoor plants  improve wellbeing.

The moss walls can be seen on the boulevard of ideas (entrance North) on the spoga+gafa, Cologne.

Further information: freundgmbh.com

 

Improving the Garden Centre Industry Worldwide

The International Garden Centre Association (IGCA) provides valuable benefits for members around the world. Its key event each year is the International Garden Centre Congress held in a different country every year and provides unrivalled networking opportunities for members. The Congress sees over 200 of the best Garden Centre operators in the world meet together for one week and visit the best in Garden Centre retailing that the host country has to offer.

Milton Vadoulis from Vadoulis Plants Plus, Australia said: “We are a long way from the rest of the world in Australia but by attending IGCA Congresses, I have been able to see the latest trends in plants, catering, giftware and all other garden-related products. The Congress has helped me improve my business plus lift sales and profitability. The networking and communication opportunities with my peers provided by the Congress are an added benefit for my business.” John Zaplatynsky from Gardenworks, Canada said: “I have attended five Congresses now and there is no doubt that the ideas I have picked up have made a huge difference to my business. I now have friends in Garden Centres around the world and we discuss trends as well as very important business statistics such as wages to sales, average sale and many other areas that help us all. We are able to exchange ideas with members via Facebook and get great value out of the quarterly International E-News. One important aspect of the Congress is a working programme for younger employees and managers.”

The International Garden Centre Association is an independent not for profit organization committed to the continuous improvement of the international garden centre industry through co-operation with global partners to align international, regional and industry agendas. The Congress was held in Germany this August and will be in Australia in 2013 and Ireland in 2014. We ask you to contact us, enquire about joining and start benefiting.

Further information: intgardencentre.org

Don’t miss the Boulevard of ideas

At this year’s spoga+gafa, which is being held from 2nd to 4th September in Cologne, the Boulevard of ideas will be focusing entirely on sustainable marketing at the Point-of-Sale.

How can a sustainable store fittings concept be achieved and which events at the POS can be successfully used for customer loyalty? These are only two of the themes which are covered at the Boulevard of ideas. The trend towards digital marketing via apps and newsletters is also being taken into account – including tips from programmers for the development of own online applications. In other areas, product presentations as well as decorations using natural materials are presented. Current marketing trends are being attractively presented in a total of five areas along the fair boulevard and two others on the Piazza. In this process the areas offer a mix of presentation, information and active experience. The Boulevard of ideas is a tour of experience for everyone.

The concept for Boulevard of ideas 2012 comes from the MOOD! Communications agency.

Prize-winning innovative

The “green industry” and “innovation” are not necessarily a contradiction. The Swiss garden centre Meier of Dürnten proves that both can go together very well. The company was recently awarded the “Graines d’Or” prize as the most innovative garden centre in Europe. Even the location of the award presentation was pretty unusual: It took place at the Paris nightclub Lido.

But what is it that makes this company so innovative, so extraordinary? Could it be the many events in the premise, as for instance the family-days, the handicraft courses or the roses-days? Maybe the garden journeys organised by Meier, e.g. to the Netherlands and Great Britain? Is it possibly the child care by three child minders, which is so unusual for a garden centre? Could it be the excellent service and the distinguished advice for all customers? But no, perhaps it is the wide ranging assortment? Or could it even be the highly professional media work done by the 115 years old family business? In fact, it is a bit of all, or as was said in the laudation in Paris: The Meier family has proven that innovation and tradition don’t have to exclude each other. The brave steps the family took in difficult times reflect the way in which this family is able to uncompromisingly realise visions and use their strengths in order to expand their business.

A deeper impression of the most innovative garden centre in Europe can be obtained here: meier-ag.ch

Congratulations!

 

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