“The bricks-and-mortar retail trade needs friendliness”

F.t.l.: Jens Fischer (K.U.L.T.OBJEKT), Svenja Brüxkes (IFH Köln), Dr. Sebastian Gundel (Obi) and Bert M. Ohnemüller (Neuromerchandising Group) – Photo: R. Moers

The increasing digitalisation of the retail trade was also one of the key themes at this year’s TASPO Talks at spoga+gafa. What can the bricks-and-mortar trade learn from Amazon and co.? How can it hold its ground? What does the customer really expect? Which digital assistants are needed at the POS?

3 questions for: Oliver Mathys (Oliver M. Consulting)

Oliver Mathys – Photo: oliver-m-consulting.com

Oliver Mathys is an acknowledged market expert and networker of the green industry. The self-employed consultant from the Netherlands has been working in the plant and flower sector for over 30 years at an international level. As a marketing and sales consultant, he develops sales concepts and supports companies with the implementation thereof and with training employees. Via his agency, Oliver M. Consulting, today he concentrates on the entire supply chain and all sales channels as well as on the analysis of consumer needs.

„Evergreen“ from Berlin

“Evergreen” is a moss which provides itself with water and nutrition from the environment.

The Freund company, situated in Berlin, is convinced that their green moss walls are able to transform the point of sale into a point of leisure. Consumers will love the green moss walls, because indoor plants  improve wellbeing.

The moss walls can be seen on the boulevard of ideas (entrance North) on the spoga+gafa, Cologne.

Further information: freundgmbh.com

 

Improving the Garden Centre Industry Worldwide

The International Garden Centre Association (IGCA) provides valuable benefits for members around the world. Its key event each year is the International Garden Centre Congress held in a different country every year and provides unrivalled networking opportunities for members. The Congress sees over 200 of the best Garden Centre operators in the world meet together for one week and visit the best in Garden Centre retailing that the host country has to offer.

Milton Vadoulis from Vadoulis Plants Plus, Australia said: “We are a long way from the rest of the world in Australia but by attending IGCA Congresses, I have been able to see the latest trends in plants, catering, giftware and all other garden-related products. The Congress has helped me improve my business plus lift sales and profitability. The networking and communication opportunities with my peers provided by the Congress are an added benefit for my business.” John Zaplatynsky from Gardenworks, Canada said: “I have attended five Congresses now and there is no doubt that the ideas I have picked up have made a huge difference to my business. I now have friends in Garden Centres around the world and we discuss trends as well as very important business statistics such as wages to sales, average sale and many other areas that help us all. We are able to exchange ideas with members via Facebook and get great value out of the quarterly International E-News. One important aspect of the Congress is a working programme for younger employees and managers.”

The International Garden Centre Association is an independent not for profit organization committed to the continuous improvement of the international garden centre industry through co-operation with global partners to align international, regional and industry agendas. The Congress was held in Germany this August and will be in Australia in 2013 and Ireland in 2014. We ask you to contact us, enquire about joining and start benefiting.

Further information: intgardencentre.org

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