“In this way an overstimulation can be prevented at Christmas time” – an interview with Oliver Mathys (Marketing and Sales Consultant)

Oliver Mathys – Photo: oliver-m-consulting.com

The summer is gradually coming to a close… And the first Christmas items are already on sale in the retail outlets in mid-September. And it won’t be long before the corresponding design at the POS follows. In November at the latest the Christmas business is in full swing in the green industry. Even though this increasingly early Christmas hype tends to irritate many of the customers. We discussed the theme with Oliver Mathys. As a marketing and sales consultant, he develops sales concepts and supports companies with the implementation thereof.

Boulevard of ideas: Exhibition and event at spoga+gafa 2018

Boulevard of Ideas © Koelnmesse

The Boulevard of ideas will once again be presenting the innovations of the exhibitors and current trend themes at spoga+gafa 2018. A combination between an exhibition and an event with plenty of manifold impulses awaits the visitors of the international garden trade fair. In the scope of the POS Green Solution Islands, one of the focuses is once again being placed on the design of salesrooms.

In the garden with: Heribert Wettels (Gardena)

Heribert Wettels – Photo: A. Riemer

Innovative technologies and smart solutions for outdoor lighting, lawn care and irrigation will once again in 2018 be the focus of the IVG Power Place AKkku and the Smart Gardening World at spoga+gafa. Due to the huge success last year, the presentation area of the themed islands has indeed been expanded by around 50 percent. The company Gardena is also on board again this year. In the run-up to the trade fair we spoke with Heribert Wettels, Director Public Relations at Gardena (Husqvarna Group), about the development of the market and about his own garden.