“The bricks-and-mortar retail trade needs friendliness”

F.t.l.: Jens Fischer (K.U.L.T.OBJEKT), Svenja Brüxkes (IFH Köln), Dr. Sebastian Gundel (Obi) and Bert M. Ohnemüller (Neuromerchandising Group) – Photo: R. Moers

The increasing digitalisation of the retail trade was also one of the key themes at this year’s TASPO Talks at spoga+gafa. What can the bricks-and-mortar trade learn from Amazon and co.? How can it hold its ground? What does the customer really expect? Which digital assistants are needed at the POS?

3 questions for: Oliver Mathys (Oliver M. Consulting)

Oliver Mathys – Photo: oliver-m-consulting.com

Oliver Mathys is an acknowledged market expert and networker of the green industry. The self-employed consultant from the Netherlands has been working in the plant and flower sector for over 30 years at an international level. As a marketing and sales consultant, he develops sales concepts and supports companies with the implementation thereof and with training employees. Via his agency, Oliver M. Consulting, today he concentrates on the entire supply chain and all sales channels as well as on the analysis of consumer needs.

„Evergreen“ from Berlin

“Evergreen” is a moss which provides itself with water and nutrition from the environment.

The Freund company, situated in Berlin, is convinced that their green moss walls are able to transform the point of sale into a point of leisure. Consumers will love the green moss walls, because indoor plants  improve wellbeing.

The moss walls can be seen on the boulevard of ideas (entrance North) on the spoga+gafa, Cologne.

Further information: freundgmbh.com

 

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