OASE Presents Eco-Label

OASE, a German supplier for watergarden products, introduced an eco-label for their energy saving products: The OASE Eco-Leaf. According to the company, this label underlines the outstanding energy balance of their products.

The label is supposed to be a unique selling point and a strong sales pitch. Due to increasing energy costs customers ask for goods saving energy, with the new label OASE tries to satisfy this demand.

One example of an eco-labeled product is the OASE AquaMax Eco Premium filter and watercourse pump. According to OASE,  consumers could save up to 2.188 Euro of energy costs within five years by using this pump. This would mean savings of up to 20 per cent compared to the previous model.

 Further Information: oase-livingwater.com

New CEO at Weber-Stephen

On April 1st Tom Koos joined grill manufacturer Weber-Stephen as new Chief Executive Officer. He follows Jim Stephen who will be staying in the company as Executive Chairman.

Koos has been head of the Jacuzzi Brands Corporation for the last six years. He had full strategic and operating responsibility and developed consumer marketing programs. Weber-Stephen chose him due to his worldwide business experience, passion for building brands and deep knowledge of the distribution channels.

“I am honored and excited to join the Weber team, a global barbecue pioneer and one of America’s most recognized and trusted brands,” said Tom Koos. “I am committed to continuing the tradition of delivering high quality products and customer service the world is expecting from Weber.”

Further Information: weber.com


Hardware Store Industry in Germany, Switzerland and Austria – Stable Development

Hardware- and building supplies’ stores in Germany, Switzerland and Austria look back on a positive year 2012. Germany registered a slight sales drop while the markets in Austria and Switzerland increased slightly.

Hardware stores in Germany made a turnover of 18.6 billion Euros which is 0.6 per cent less than in 2011. BHB speaker Erich Huwer commented: “This means that the sales figures are still at a good level and nearly stable.” The BHB declared that considering the European debt crisis and the bad weather conditions in 2012 these numbers are satisfactory.

The Hardware store industry in Austria made a combined turnover of 2.2 billion Euros which means a sales growth of 1.7 per cent compared to last year. For comparison: The total retail industry of Austria had a sales growth of 1.1 per cent in 2012.

Switzerland shows a positive development as well. While 2011 was more of a difficult year for the industry, the combined turnover in 2012 was 1.85 billion Euros, which is a growth of 4.6 per cent compared to last year.

Further Information: bhb.org


Online Customers Want to be Inspired

A German study sponsored by IBM and the CoreMedia Corporation has asked one thousand internet users why they switch between online and offline shopping and what would keep them connected to one multi-channel-system. The study focused on early adopter customers.

They found out that it isn’t only the price that takes customers to go offline shopping but also that the whole shopping experience creates emotions which attracts them better to the products. 60 % of the early adopters said that they would shop more online if the experience as such would be better and even 80 % of all persons asked said that an attractive presentation of the product range is a basic requirement for buying online. A plain listing of the product range in an online shop is no longer sufficient for most of the customers.

According to the study, one way of presenting a better experience is to create unified theme worlds offering the customers a comprehensive shopping experience – online and offline.

Further Information: coremedia.com

Capi Europe: Strong Man with Lightweight Pots

Last year Capi Europe, a Dutch manufacturer for pots, made an original photo shooting with its Lightweight products. The pots weren’t shown with plants but together with an athletic  young man, in some pictures they were tied to him with strong ropes. The pictures were used for an aesthetic advertising campaign that depicts the man and the background in black and white while the pots glow in strong orange.

The striking pictures were exposed on billboards all over the Netherlands – from Amsterdam to Maastricht and from Groningen to Rotterdam. One billboard in Amsterdam even had a real pot mounted on it which was a real eye-catcher. These motives were also shown at the spoga+gafa trade fair in Cologne last year. The center of the exhibition booth of Capi Europe was an oversized picture of the nude model with a pot on his head.

There was another interesting campaign at Capi Europe in 2012: You could find lots of large orange pots in public places in the Netherlands. They were placed around large trees in the city center, so that one had the impression the big trunks were growing right out of the Lightweight pots.

Wondering how Capi Europe will show up on spoga+gafa in 2013?

Further Information: capi-europe.com