Peak Retail: Benefits for Stationary Retailers

More and more customers search the web with their computers, smartphones and tablets before making their decision to buy products or services. For stationary retail this behavior can result in people coming into the stores only to examine the products and buying them online later from cheap discounters.

In order to counter this development, stationary retail has to offer services that can compete with the advantages the internet has to offer. Peak Retail offers a solution for retail stores like hardware or garden centres. They developed a range of tablets and touch panels that engage customers and support them in the purchase process. With the in-store devices the customers can scan products and learn about their properties and applications – on their own or together with a shop assistant.

In addition to the information the customer gains about the products he also learns about latest offers and provisions. On the other hand the retailers gain insights about the customers’ shopping profiles, preferences and behaviours, and get feedback for optimizing their product ranges and services.

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Outdoor Living Products on the Rise

Home owners nowadays discover that they can turn their gardens into extended living rooms. They invest increasingly into goods that enable them to be more comfortable in their own green spaces be it together with their family or with friends. The green industry is aware of this trend and companies that usually only sold irrigation and landscape supplies (for example Hydro-Scape) expand their range with outdoor living products to upsell current customers and to attract new ones. 

Outdoor Kitchens and BBQs

There are many easy to install products that help creating a comfortable and pleasant living space in the garden. Kitchen islands are available complete with sink and refrigerator and with a choice of grills with gas, coal or even a wood-burning brick oven that offers much more possibilities than a standard BBQ. A large variety of different grills can be seen at spoga+gafa 2013, where companies like Weber Stephen and RH Peterson and many others will present their latest models. The price range goes from relatively low-cost to whatever the customer wants to spend. Fire pits and outdoor fireplaces are becoming equally popular.

Landscape Lighting 

It has never been easier to install path lighting, accent lights, and different background lights in the garden. Latest developments in lamp technology bring a lot of innovative ideas into the garden. Creating moody atmospheres with different colours is nowadays possible without having to rearrange the whole garden and without high costs. Easily to apply LED light systems save a lot of energy.

Water Features 

Other important elements for a fulfilling outdoor living experience are different water features. Garden ponds and waterfalls occur increasingly in modern gardens. Landscapers like to install them because they are not only attractive but also highly profitable. Even mist systems can be used in backyards and condos to chill people down in the summer, for dust control or simply for cool special effects.

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Garden Centers: Get Your Customers Involved

The recent insolvency of the German hardware store chain Praktiker showed that price dumping doesn’t guarantee success. Customers want to be connected and involved with the products a store wants to sell. This goes especially for garden centers. One possibility of connecting with people is through food. Everything that has to do with cooking, be it shows on TV, cookbooks or kitchen supplies, is more popular than ever nowadays. Why not creating the same enthusiasm for growing your own healthy and fresh food in the garden?

The professional horticulturist and business consultant Leslie Halleck collected some useful ideas on how to accomplish that. In her article for Garden Center Magazine Real foodies grow their own she gives answers on how to get customers involved and excited about gardening through different ways of education.

Crabtree & Evelyn Presents „The Avant Garden“ in London

An oasis in the middle of a metropolis: The installation “The Avant Garden” by Crabtree & Evelyn is blooming in London’s Covent Garden Market. The project at this year’s Chelsea Fringe Festival has been developed by Emma Coleman, a rising star of garden design. “The Avant Garden” is a celebration of the 15th anniversary of the Crabtree & Evelyn “Gardener’s Collection” and the 40th anniversary of the company.

The flower pots of the Avant Garden are made of wood and corton steel which develops an old withered look during the time of the installation. The selection of plants is inspired by classic herb gardens. One central topic of the project is water supply. Every pot stands for a certain amount of water consumed in everyday life. This is supposed to raise consciousness about the people’s water use.

Anna Paganelli, project leader of the Fringe Festival commented: “The Chelsea Fringe Festival helps to present new British talents, companies and communities to the public showing their love for gardening. It was fantastic to build this project and I hope that lots of people will enjoy this exhibition at this famous spot in London.”

Crabtree & Evelyn was founded 1973 in Cambridge, Massachusetts. The company offers lotions, scents, small gifts and gourmet food. The “Gardener’s Collection” is a product line inspired by nature with natural ingredients and extracts from plants like rosemary, lavender and sage.

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Unique Youngstar Contest: The Nominees Have Been Selected

Visitors of the spoga+gafa this year will again have the chance to witness the young designer competition of the garden unique segment at the fair.

62 projects from 24 countries applied for the contest and the expert jury has now nominated 15 ideas for the title “unique Youngstar 2013”. The jury’s decisions are based on the following criteria: overall concept, originality of design, conceptual and visual quality, functionality and the quality of presentation.

The jury ultimately chose the following finalists:

  • “Micro Greenhouse” by Åsa Agerstam (Sweden)
  • “Polyfine” by Markus Bangerter (Switzerland)
  •  “Ter” by Álvaro Fernández-Goula and Pablo Figuera (Spain)
  • “Watercabinet” by Francien Hazen (Netherlands)
  • “PFLIX” by Christian Heufelder (Germany)
  •  “CONTIO” by Matilda Lindblom (Sweden)
  •  “Flask” and “Circle” by Konrad Lohöfener (Germany)
  •  “herbs outdoors” by Inesa Malafej (Denmark)
  •  “AR VAG” by Thibault Penven (Switzerland)
  • “Stakes-outdoor grill” by Roee Magdassi (Israel)
  • “FLEET” by Carolin Thieme (Germany)
  • “Black Dogs” de Yves Verhaegen (Belgium)
  •  “Klemmbrett Bank” by Manuel Welsky (Germany)
  • “Hochbeet” (raised flower bed) by Cosima Geyer, Tim Mackerodt, Simon Frambach, Sandra Spoo and Saskia Drebes (Germany).

The competition once again boasted a prestigious panel of judges in 2013, comprising of the following experts: Tobias Lutz, founder and CEO of Architonic AG; Marcus Fairs, Chief Editor of dezeen; Eric Degenhardt, designer at Studio Eric Degenhardt; Karen Bofinger, Editor of the Architectural Digest, Camila Vega Faba and Harry Paul van Ierssel, both designers and co-founders of Harry&Camila.

The prototypes of the designs of the 15 nominees will be exhibited at the spoga+gafa 2013 in the exclusive “garden unique” sector for the duration of the fair.  The three winners can look forward to prize-money of 3,000 Euros (1st prize), 2,000 Euros (2nd prize) and 1,000 Euros (3rd prize) respectively. Additionally all participants have the chance to win the prize of the public. From May 24th to September 8th, the nominees will be presented on the award’s website and you will have the chance to cast your online vote for your favorite.

The results of the three prizes awarded by the jury and of the prize selected by the public will be announced at 5 pm on September 8th, in Hall 10.2 during the “unique hour”. Details about the nominees can be found here (PDF)

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