How digital is the green industry? – An interview with Dr Johannes B. Berentzen (Dr. Wieselhuber & Partner GmbH)

Digitisation in the green sector – Photo: Pixabay

Hardly any other development in recent years has confronted companies with such major challenges as digitalisation. The technical progress in this area is often so fast that many have a hard time keeping up. Business processes and activities are continuously changing. At the same time, new prospects and opportunities are constantly cropping up as far as market and customers are concerned.

“One should always have a plan B for the summer” – An interview with Oliver Mathys (Marketing and Sales Consultant)

Summer in a garden centre – Photo:

Oliver Mathys is an acknowledged market expert and networker of the green industry. He develops sales concepts for garden centres and DIY stores and supports them with the implementation thereof throughout the whole of Europe. We talked to him about his ideas for POS design in the summer and about what garden centres should definitely pay attention to during these months.

In the garden with: Armin Rehberg (Landgard eG)

Armin Rehberg – Photo: Landgard

Armin Rehberg has been the CEO of Landgard, Germany’s largest marketing producer cooperative for flowers and plants, fruit and vegetables, since mid-2013. Since his appointment he has consistently asserted himself for the implementation of modern, future-looking ideas and projects, such as for the development and establishment of the seals “German Gardening Goods” and “German tastes” as certificates of origin and quality. The advertising initiative “Flowers – 1000 good reasons” or the “Cash & Carry future market Herongen” belong to the milestones on the way to success. In October 2018, the expert jury of the Taspo Award distinguished the business graduate and manager for his services to the green industry and the cooperative as “Entrepreneur of the Year”.

Also interesting for the green segment: Merchant in E-commerce – a new skilled occupation for Germany

Merchant in E-commerce is the first merchant profession that occupies itself primarily with digital business models. – Foto: Pixabay

The commercial and buying behaviour of customers is becoming increasingly more digital. According to the Bundesverband E-Commerce und Versandhandel Deutschland e.V. (German E-commerce and Mail Order Trade Association), the online sector already recorded an 11.1 percent increase in the first six months of this year compared to the same period of the previous year. Even if it is slightly more reserved, this development towards digitalisation is also evident in the green industry.