“In this way an overstimulation can be prevented at Christmas time” – an interview with Oliver Mathys (Marketing and Sales Consultant)

Oliver Mathys – Photo: oliver-m-consulting.com

The summer is gradually coming to a close… And the first Christmas items are already on sale in the retail outlets in mid-September. And it won’t be long before the corresponding design at the POS follows. In November at the latest the Christmas business is in full swing in the green industry. Even though this increasingly early Christmas hype tends to irritate many of the customers. We discussed the theme with Oliver Mathys. As a marketing and sales consultant, he develops sales concepts and supports companies with the implementation thereof.

spoga+gafa 2018 in figures

spoga+gafa 2018 – Photo: Koelnmesse

After three successful trade fair days, spoga+gafa 2018 had achieved increased attendance when it closed its doors. The trends and theme worlds focusing on the world of the garden attracted around 40,000 trade visitors from 114 countries to Cologne including the top decision-makers from the green industry.

3 questions for: Andreas Löbke (CO CONCEPT)

Andreas Löbke – Photo: coconcept.lu

This year’s GardenSummit of the Federal Association of the German DIY, Building and Garden (BHB – Handelsverband Heimwerken, Bauen und Garten e.V.) will be held on 4 and 5 September in the Congress Centre North of Koelnmesse. One of the main themes of the agenda will be the Generation Y and the question as to how one can win them over as customers and employees.