Also interesting for the green segment: Merchant in E-commerce – a new skilled occupation for Germany

Merchant in E-commerce is the first merchant profession that occupies itself primarily with digital business models. – Foto: Pixabay

The commercial and buying behaviour of customers is becoming increasingly more digital. According to the Bundesverband E-Commerce und Versandhandel Deutschland e.V. (German E-commerce and Mail Order Trade Association), the online sector already recorded an 11.1 percent increase in the first six months of this year compared to the same period of the previous year. Even if it is slightly more reserved, this development towards digitalisation is also evident in the green industry.

In the garden with: Dr. Peter Wüst (BHB)

Dr. Peter Wüst – Photo: BHB

Dr. Peter Wüst has been the Managing Director of the Retailers’ Association for Building, Home Improvement and Gardens e.V. (BHB) since 2010. The trade association represents the interests of the trading companies from Germany, Austria and Switzerland as well as further companies from the DIY sector, the industry and service sector. Via its membership in the European DIY Retail Association (EDRA), the BHB is active throughout Europe.

“In this way an overstimulation can be prevented at Christmas time” – an interview with Oliver Mathys (Marketing and Sales Consultant)

Oliver Mathys – Photo: oliver-m-consulting.com

The summer is gradually coming to a close… And the first Christmas items are already on sale in the retail outlets in mid-September. And it won’t be long before the corresponding design at the POS follows. In November at the latest the Christmas business is in full swing in the green industry. Even though this increasingly early Christmas hype tends to irritate many of the customers. We discussed the theme with Oliver Mathys. As a marketing and sales consultant, he develops sales concepts and supports companies with the implementation thereof.

spoga+gafa 2018 in figures

spoga+gafa 2018 – Photo: Koelnmesse

After three successful trade fair days, spoga+gafa 2018 had achieved increased attendance when it closed its doors. The trends and theme worlds focusing on the world of the garden attracted around 40,000 trade visitors from 114 countries to Cologne including the top decision-makers from the green industry.