In the garden with: Klaus Peter Teipel (research & consulting)

Klaus Peter Teipel – Photo: klauspeterteipel.de

Klaus Peter Teipel is an expert for the market segments DIY and handymen, house and garden as well as for the entire living market sector. He has been supporting both national and international companies from the trade and industry for over 20 years regarding market analytical and strategic questions, but also with the development of concepts and strategies. In addition to his research and consulting activities, in his capacity as a proven industry specialist, he is a sought-after speaker at many congresses and events.

In the garden with: Anna Hackstein (IVG)

Anna Hackstein – Photo: IVG

Anna Hackstein is Managing Director of Industrieverband Garten (IVG) e.V. / Industry Garden Association since September 2017. The business administration graduate has been working for the IVG since 2015 and was initially responsible for the Marketing and Communications section, before taking over responsibility for managing the association originally on a provisional basis in the spring of 2017. The association currently unites just under 140 member-companies of the garden industry and its core competences lie in providing information, networking, PR work and lobbying.

3 questions for: Oliver Mathys (Oliver M. Consulting)

Oliver Mathys – Photo: oliver-m-consulting.com

Oliver Mathys is an acknowledged market expert and networker of the green industry. The self-employed consultant from the Netherlands has been working in the plant and flower sector for over 30 years at an international level. As a marketing and sales consultant, he develops sales concepts and supports companies with the implementation thereof and with training employees. Via his agency, Oliver M. Consulting, today he concentrates on the entire supply chain and all sales channels as well as on the analysis of consumer needs.

„The theme social media is significant for every size of company” – expert tips from Torsten Materna (Social Media Talk)

Social Media for companies and retail trade

“Social media is no longer an option for companies and the retail trade, it is an absolute must,” said the blog author, Torsten Materna. The owner of an agency for Internet services (numero2) operates the blog socialmedia-talk.com in order to show small companies and retailers how they can profit from social media offers and win over new customers and make more turnover using the right strategies.