3 questions for: Andreas Löbke (CO CONCEPT)

Andreas Löbke – Photo: coconcept.lu

This year’s GardenSummit of the Federal Association of the German DIY, Building and Garden (BHB – Handelsverband Heimwerken, Bauen und Garten e.V.) will be held on 4 and 5 September in the Congress Centre North of Koelnmesse. One of the main themes of the agenda will be the Generation Y and the question as to how one can win them over as customers and employees.

3 questions to: Heiko Mencke (Mencke Garden Centre in Sprockhövel)

Heiko Mencke – Photo: Mencke Gartencenter GmbH

The magazine “Mein schöner Garten” (My beautiful garden) has determined the top 500 garden centres and DIY stores with garden departments and published the results in its May edition. Over 8,800 customer opinions on 2,300 garden centres and DIY stores with garden departments in Germany were collected and evaluated for the purpose. In most of the federal states the owner-run establishments came off best. In North Rhine-Westphalia, the Mencke Garden Centre in Sprockhövel topped the ranks.

In the garden with: Klaus Peter Teipel (research & consulting)

Klaus Peter Teipel – Photo: klauspeterteipel.de

Klaus Peter Teipel is an expert for the market segments DIY and handymen, house and garden as well as for the entire living market sector. He has been supporting both national and international companies from the trade and industry for over 20 years regarding market analytical and strategic questions, but also with the development of concepts and strategies. In addition to his research and consulting activities, in his capacity as a proven industry specialist, he is a sought-after speaker at many congresses and events.

In the garden with: Anna Hackstein (IVG)

Anna Hackstein – Photo: IVG

Anna Hackstein is Managing Director of Industrieverband Garten (IVG) e.V. / Industry Garden Association since September 2017. The business administration graduate has been working for the IVG since 2015 and was initially responsible for the Marketing and Communications section, before taking over responsibility for managing the association originally on a provisional basis in the spring of 2017. The association currently unites just under 140 member-companies of the garden industry and its core competences lie in providing information, networking, PR work and lobbying.

12