In the garden with: Anna Hackstein (IVG)

Anna Hackstein – Photo: IVG

Anna Hackstein is Managing Director of Industrieverband Garten (IVG) e.V. / Industry Garden Association since September 2017. The business administration graduate has been working for the IVG since 2015 and was initially responsible for the Marketing and Communications section, before taking over responsibility for managing the association originally on a provisional basis in the spring of 2017. The association currently unites just under 140 member-companies of the garden industry and its core competences lie in providing information, networking, PR work and lobbying.

“The bricks-and-mortar retail trade needs friendliness”

F.t.l.: Jens Fischer (K.U.L.T.OBJEKT), Svenja Brüxkes (IFH Köln), Dr. Sebastian Gundel (Obi) and Bert M. Ohnemüller (Neuromerchandising Group) – Photo: R. Moers

The increasing digitalisation of the retail trade was also one of the key themes at this year’s TASPO Talks at spoga+gafa. What can the bricks-and-mortar trade learn from Amazon and co.? How can it hold its ground? What does the customer really expect? Which digital assistants are needed at the POS?