Nominated for Unique Youngstar Design Contest at spoga+gafa 2013: Pflix by Christian Heufelder

15 design projects by young talents are nominated for the unique youngstar award 2013. The theme of this year’s competition is “outdoor living”.

The nominated projects will be exhibited at the international garden trade fair spoga+gafa in Cologne, from September 8th to 10th. Between now and spoga+gafa we will introduce the nominees in the garden unique category of this blog.


  • By: Christian Heufelder
  • Material: Wood
  • Size: 100 x 60 x 100
  • Website:

Pflix is a modular and very flexible plant system that can be adapted to different kinds of areas such as balconies, terraces, roofs, yards, facades, etc.

The size and design of the planting vessels allows almost all conventional vegetable plants to grow, even miniature fruit trees.

The winners of the competition will be announced in Hall 10.2 of the koelnmesse in Cologne on September 8th 2013 at 5 p.m. during the unique hour event. There will be three prizes awarded by a jury and an audience award which will be determined by online vote at

Garden Centers: Get Your Customers Involved

The recent insolvency of the German hardware store chain Praktiker showed that price dumping doesn’t guarantee success. Customers want to be connected and involved with the products a store wants to sell. This goes especially for garden centers. One possibility of connecting with people is through food. Everything that has to do with cooking, be it shows on TV, cookbooks or kitchen supplies, is more popular than ever nowadays. Why not creating the same enthusiasm for growing your own healthy and fresh food in the garden?

The professional horticulturist and business consultant Leslie Halleck collected some useful ideas on how to accomplish that. In her article for Garden Center Magazine Real foodies grow their own she gives answers on how to get customers involved and excited about gardening through different ways of education.

Emsa: Turboline and Clou Receive the “Red Dot Award: Product Design 2013”

Emsa managed to win two “Red Dot Awards” for innovative design. The winners are: the Turboline salad spinner with turbo button and the Clou window box bracket working without any screws. Both products scored high with the top-notch jury with their outstanding designs as well as their exceptional functionality and quality.

The Turboline is the very first salad spinner with the unique turbo button. If it is pressed while spinning, it works clearly more efficiently than conventional spinners. A fifty percent higher rotational speed is achieved – and the salad is ready to be served even quicker.

Clou, the latest window box bracket, needs no screws at all. Its flexible belt fastener can be easily mounted to railings with diameters of up to eight centimetres – round or rectangular. The bracket can be adjusted to accommodate window boxes of various dimensions and is suitable for all conventional window boxes up to one meter in length. The fibre-glass reinforced plastic takes care that the allrounder is absolutely safe and durable.

Emsa is exhibitor at the spoga+gafa from September 8th until 10th 2013. You are invited to see the two winning products on display.

Further Information:

England’s Supermarkets Add Gardening Products to Their Assortment

Large English supermarket chains are stocking up on live plants, flower pots, seeds and gardening tools. Morrisons recently opened over one hundred small garden centres outside their supermarkets, Waitrose contracted the renowned garden reporter Alan Titchmarsh to promote their gardening products and Next is going to open twenty “Home & Garden” stores in which they tell to sell “literally everything for gardening”.

The latest Garden Products Distribution Market Report published by industry analysts AMA Research in March forecasts that sales of gardening products will grow 15 per cent by 2016. The supermarkets see their chances and  expand into this market.

Owners of garden centres are not happy with this development. They fear a decline in the value of gardening products. Iain Wylie, CEO of the Garden Centre Association told the Daily Telegraph: “Supermarkets can’t stock the depth or have the knowledgeable people garden centers have. […] Quality suffers and there are more imports. Conversely it gives garden centres a greater opportunity to sell more varieties and demystify growing.”

Further Information:

Hardware Store Industry in Germany, Switzerland and Austria – Stable Development

Hardware- and building supplies’ stores in Germany, Switzerland and Austria look back on a positive year 2012. Germany registered a slight sales drop while the markets in Austria and Switzerland increased slightly.

Hardware stores in Germany made a turnover of 18.6 billion Euros which is 0.6 per cent less than in 2011. BHB speaker Erich Huwer commented: “This means that the sales figures are still at a good level and nearly stable.” The BHB declared that considering the European debt crisis and the bad weather conditions in 2012 these numbers are satisfactory.

The Hardware store industry in Austria made a combined turnover of 2.2 billion Euros which means a sales growth of 1.7 per cent compared to last year. For comparison: The total retail industry of Austria had a sales growth of 1.1 per cent in 2012.

Switzerland shows a positive development as well. While 2011 was more of a difficult year for the industry, the combined turnover in 2012 was 1.85 billion Euros, which is a growth of 4.6 per cent compared to last year.

Further Information: