In the garden with: Peter Botz (VDG)

Peter Botz - Photo: VDG
Peter Botz – Photo: VDG

The Association of German Garden Centres (VDG) represents the interests of owner-run garden centres. These are the leaders in their region. It is not the size of the garden centre that is decisive here, but indeed the competence. The aim of the umbrella association is to promote the members and their employees. Peter Botz is General Manager of the VDG.

Germans Love Their Kitchen Gardens

A recent forsa survey shows that more and more Germans decide to grow their own fruit and vegetables in their gardens.

Living consciously, enjoying life consciously – people in Germany make a point by consuming more products that are harvested from ecological production. On behalf of the home improvement store chain toom, the market research company forsa surveyed 1.000 German garden owners.

68 per cent answered that they do pay attention that the fruit and vegetables they eat are coming from organic farms. Every second garden owner said that they grow fruit, vegetables or herbs for themselves. Half of those people also mind the natural quality of the soil, seeds, seedlings and fertiliser. 73 per cent of the hobby gardeners do it for fun and, additionally, two thirds do it because of the better taste and because eating your own food is simply healthier.

Another thing that became clear was that garden work is not at all reserved for the older generations. When it comes to growing their own food, the 18-29 year olds are equally busy with garden care as the generation 60+. The most active however are people around 50. 46 per cent of the surveyed who are not working in the garden stated that the reason for this is too little time. One third said that they don’t have a “green thumb” and don’t know if their gardening attempts will be successful.

Further Information www.toom-baumarkt.de

bio-guss by GartenLeben: A Tea for Garden Plants

bio-guss is a new kind of organic fertilizer. It is a composition of compost, organic herbal additives, natural microorganisms and precious plant nutrients.

According to GartenLeben, the Austrian producer, it is highly effective in fertilizing and strengthening the plants as well as for activation of the soil. The bag with the herbal mixture is put into the watering can for several hours until the water is enriched. The inventors claim that the compost-tea bio-guss is an energy-boost that revitalizes the soil, brings beneficial and soil activating microorganisms back, establishes a protective layer coating the roots and results in long living, vigorous and strengthened plants.

There are four different variations of the product: bio-orchideenguss (for orchids), bio-blütenguss (for flowering plants), bio-rosenguss (for roses) and bio-grünguss (for foliage plants).

For fertilization it is advised to put one bag of bio-guss every one to two weeks in two litres of water, for strengthening and activation of the soil it is advised to use one bag in ten litres of water.

Further Information: gartenleben.at

 

Peak Retail: Benefits for Stationary Retailers

More and more customers search the web with their computers, smartphones and tablets before making their decision to buy products or services. For stationary retail this behavior can result in people coming into the stores only to examine the products and buying them online later from cheap discounters.

In order to counter this development, stationary retail has to offer services that can compete with the advantages the internet has to offer. Peak Retail offers a solution for retail stores like hardware or garden centres. They developed a range of tablets and touch panels that engage customers and support them in the purchase process. With the in-store devices the customers can scan products and learn about their properties and applications – on their own or together with a shop assistant.

In addition to the information the customer gains about the products he also learns about latest offers and provisions. On the other hand the retailers gain insights about the customers’ shopping profiles, preferences and behaviours, and get feedback for optimizing their product ranges and services.

Further Information: peak-retail.com