“Some inventions and new products have originated in my garden!” – An interview with Jürg Zwahlen (Birchmeier Sprühtechnik AG)

Jürg Zwahlen – Photo: Birchmeier

The extensive product assortment of Birchmeier AG extends from small hand spray devices to spray systems for carrying on the back or on carts and is used worldwide in the house or garden, in agriculture, in the most varied trades and in industry. The traditional Swiss company can look back on over 140 years of history. It has won many awards for innovation during this time. Jürg Zwahlen has been the main shareholder and president of the board of directors since 2003.

In the garden with: Martin Brandt (Magazine MOTORIST)

Martin Brandt – Photo: V. Reis

Martin Brandt has been the Chief Editor of the trade magazine “MOTORIST – Technik für Garten und Landschaft” (Technology for the garden and landscape) since May 2018. The magazine is published six times a year and targets the specialised retailers that sell motorised garden tools and who offer services and repairs for the machines. The focal themes of the publication are market overviews on alternating groups of appliances including market figures and trends, reports on the trade and manufacturers as well as trade fair reports. We talked to Mr Brandt about his new position.