Weber Christmas Survey 2014: BBQs Popular as Gift

A survey made by Weber-Stephen shows that one in three respondents are excited about giving away or receiving a BBQ as Christmas present.

BBQs and BBQ related products are popular Christmas gifts. This is the result of a survey about the consumers’ behavior in the pre-Christmas period made by Weber-Stephen and pilot Hamburg. 500 men and women who are enthusiastic about BBQ were asked about their Christmas shopping habits. According to this, 33 percent can imagine getting a BBQ for Christmas or giving one away.

Almost half of the male respondents said that they would be very happy about a BBQ as Christmas gift. For women, the fun of barbecuing lies in the social event of spending a night with family or friends. 89 percent of them think that a BBQ as a collective purchase or as a present for the partner is a good idea.

André Palm, Marketing Director Central Europe of Weber-Stephen Deutschland GmbH, confirms: “The Christmas sales are becoming more and more important to us. This is why we are supporting our sales partners with POS concepts together with our Christmas offers.”

Other results show, that 70 percent of the respondents are willing to pay 100-500 Euros for a BBQ as gift. The survey also shows that the internet as a source of inspiration is as important as personal recommendations from friends. 50 percent of the people asked inform themselves online about Christmas presents. 61 percent still visit retailers for consultation.

Weber-Stephen is a regular exhibitor of the spoga+gafa garden trade fair in Cologne.

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DIY Market in the EU: Size of the Market Declines 2013 by 1.2 Percent

Recent calculations of the IFH Cologne show that the DIY-market has again taken a slight decline in sales in the year 2013. The size of the market sank to 673 billion Euro. Only four merchandise groups were able to increase their sales.

Screws, flowers, bricks, lake pumps, wallpapers: Although the DIY market in Europe had trouble developing in the past years, the 27 member states of the European Union turned over 673 billion Euro with DIY merchandise altogether in 2013. Following a stable phase of growth, the industry had to take a setback due to the financial crisis in 2008/2009. In 2012 the sales declined again slightly and this negative trend continued in 2013 when the volume of sales dropped another 1.2 percent. The industry expert Christian Lerch from the IFH explains the negative trend: “The reasons for this development are the difficult weather of the past few years and the declining building sector in many European countries.”

With combined sales of 140 billion Euro in the DIY-product ranges – home building, construction materials and gardening – Germany is the most important single market in Europe: Over 21 percent of consumer expenditures in DIY were made in the most populous country of the EU.

Looking at the core product ranges in DIY, it becomes clear that there is almost no branch spared by the sales drop. With minus 1.8 percent the gardening branch – especially garden furniture and garden tools – took the biggest losses. The two other product branches, home building and construction materials had losses of 1.3 and 1 percent. Only four merchandise groups were able to increase their sales, the leading group was heating/air-conditioning.

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Dachser: Green Thumbs for Logistics

The network of the international logistics supplier Dachser, with the inclusion of Spain, Argentina, Peru, Vietnam and Turkey has now grown to 41 countries.

With its completely integrated logistics network, Dachser transports goods by air and sea, stores them temporarily when necessary, distributes them via its European overland transport network to construction and garden supply markets and even puts them on the shelves.  Dachser supplier and trade customers can – at least in terms of logistics – relax in their garden chairs and call up the latest shipping information online or via a smartphone app.

Solutions for end-customer delivery

Starting with Germany, this DIY supply pipeline is now being expanded to include solutions for delivery to the end-customer, because the garden market industry is also part of the current trend for multi-channel sales structures. Trade expands stationary sales floor space with mail-order offerings and E-commerce-platforms, in order to react to the changed consumption behavior of customers and create new growth potential. “End-customer delivery of relatively large and heavy goods is however also an enormous logistical challenge, especially if additional services, such as two-man handling or assembly are needed,” explains Ralf Meistes, DACHSER DIY-Logistics Manager. “It’s good when you can turn to trusted partners and structures for such service.”

With its export expertise and the service components of the DIY supply pipeline – from procurement and distribution through warehousing, value added services and merchandising all the way to end-customer delivery– DACHSER acts as growth accelerator for innovative DIY customers. “In this area we can make full use of our green thumb for logistics,” says Ralf Meistes with a grin. In his central DACHSER DIY logistics team he bundles industry experience and speaks the customers’ language. This is includes all major European markets, because the European DIY project managers contribute their local expertise.

DACHSER DIY Logistics daily delivers to all 18,000 construction and garden markets in Europe within set time windows. The SynLOG bundling concept reduces ramp contacts. Quality control in the far east completes the concept from audit to certification. DACHSER DIY-Logistics works closely with the BHB industry association, the Haus & Garten manufacturing association, Garden industrial association (IVG), Global Home Improvement Network (GHIN) and GreenNet.

Dachser will be present at spoga+gafa 2013 in hall 6.1.

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Waitrose Supermarkets Introduce Welcome Desks for Online Customers

The British supermarket chain Waitrose is planning a substantial change for their retail stores. As more and more people buy online, rather than shopping around, the supermarket intends to adapt to this new behavior. Concierge-style service desks will allow customers to make online orders, collect products bought over the internet and have their flowers and gifts wrapped. There will also be dry cleaning services.

Waitrose managing director Mark Price said that “by offering these new branch hubs, we will enhance the customer experience even further by providing greater convenience and even more personalized services.” All desks will include tablet computers that customers can use to make orders for Waitrose and their sister company John Lewis.

This year one hundred Waitrose supermarkets will be equipped with the new desks, the rest of the stores will follow within the next year.

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