Weber-Stephen Signs German National Team Player Thomas Müller

For many people around the world one of the main reasons to look forward to 2014 is the World Cup in Brazil. For the marketing around this grand scale event Weber-Stephen now signed one of the most talented players in European football. Thomas Müller will support the charcoal and gas grill manufacturer in all activities before, during and after the World Cup as ambassador.

Frank Miedaner, CEO of Weber-Stephen commented on the deal: “Thomas Müller is authentic, down to earth and successful, which are just the characteristics of Weber-Stephen.” Müller is supposed to help realizing a broad communication programme on different media channels and promotion events. The campaign will start on March 8th 2014.

Weber-Stephen is already engaged in professional football. Since 2007 they are officially sponsoring the Bundesliga team 1. FSV Mainz 05 with cam carpets, product placements and microphone branding. They also support the charity “Mainz 05 hilft”. Additionally in this year’s season Weber started sponsoring the teams Bayer 04 Leverkusen and SC Freiburg.

More Information: www.weber-stephen.com

 

The Garden Centre Group Takes Over The Garden Leisure Group

The Garden Centre Group just announced that they took over the Garden & Leisure Group from Louis Delhaize, owner of Truffaut, the largest garden centre chain in France.

The takeover includes seven sites at very good locations. The Garden Centre Group now owns 139 stores altogether and strengthened its leading position on the garden centre market. Kevin Bradshaw, Chief Executive of The Garden Centre Group said about the acquisition: “Adding these unique, destination stores to our group represents a major milestone in our ambitious growth plans and the seven centres, in strong catchment areas, complement our existing estate well.” The locations at Barnett Hill, Endsleigh, Cadbury, Huntingdon, Gardenlands, Melbicks and Percy Thrower’s will be made into flagship stores.

Further Information: thegardencentregroup.co.uk

Dachser: Green Thumbs for Logistics

The network of the international logistics supplier Dachser, with the inclusion of Spain, Argentina, Peru, Vietnam and Turkey has now grown to 41 countries.

With its completely integrated logistics network, Dachser transports goods by air and sea, stores them temporarily when necessary, distributes them via its European overland transport network to construction and garden supply markets and even puts them on the shelves.  Dachser supplier and trade customers can – at least in terms of logistics – relax in their garden chairs and call up the latest shipping information online or via a smartphone app.

Solutions for end-customer delivery

Starting with Germany, this DIY supply pipeline is now being expanded to include solutions for delivery to the end-customer, because the garden market industry is also part of the current trend for multi-channel sales structures. Trade expands stationary sales floor space with mail-order offerings and E-commerce-platforms, in order to react to the changed consumption behavior of customers and create new growth potential. “End-customer delivery of relatively large and heavy goods is however also an enormous logistical challenge, especially if additional services, such as two-man handling or assembly are needed,” explains Ralf Meistes, DACHSER DIY-Logistics Manager. “It’s good when you can turn to trusted partners and structures for such service.”

With its export expertise and the service components of the DIY supply pipeline – from procurement and distribution through warehousing, value added services and merchandising all the way to end-customer delivery– DACHSER acts as growth accelerator for innovative DIY customers. “In this area we can make full use of our green thumb for logistics,” says Ralf Meistes with a grin. In his central DACHSER DIY logistics team he bundles industry experience and speaks the customers’ language. This is includes all major European markets, because the European DIY project managers contribute their local expertise.

DACHSER DIY Logistics daily delivers to all 18,000 construction and garden markets in Europe within set time windows. The SynLOG bundling concept reduces ramp contacts. Quality control in the far east completes the concept from audit to certification. DACHSER DIY-Logistics works closely with the BHB industry association, the Haus & Garten manufacturing association, Garden industrial association (IVG), Global Home Improvement Network (GHIN) and GreenNet.

Dachser will be present at spoga+gafa 2013 in hall 6.1.

Further Information: dachser.com

Garden Centers: Get Your Customers Involved

The recent insolvency of the German hardware store chain Praktiker showed that price dumping doesn’t guarantee success. Customers want to be connected and involved with the products a store wants to sell. This goes especially for garden centers. One possibility of connecting with people is through food. Everything that has to do with cooking, be it shows on TV, cookbooks or kitchen supplies, is more popular than ever nowadays. Why not creating the same enthusiasm for growing your own healthy and fresh food in the garden?

The professional horticulturist and business consultant Leslie Halleck collected some useful ideas on how to accomplish that. In her article for Garden Center Magazine Real foodies grow their own she gives answers on how to get customers involved and excited about gardening through different ways of education.

England’s Supermarkets Add Gardening Products to Their Assortment

Large English supermarket chains are stocking up on live plants, flower pots, seeds and gardening tools. Morrisons recently opened over one hundred small garden centres outside their supermarkets, Waitrose contracted the renowned garden reporter Alan Titchmarsh to promote their gardening products and Next is going to open twenty “Home & Garden” stores in which they tell to sell “literally everything for gardening”.

The latest Garden Products Distribution Market Report published by industry analysts AMA Research in March forecasts that sales of gardening products will grow 15 per cent by 2016. The supermarkets see their chances and  expand into this market.

Owners of garden centres are not happy with this development. They fear a decline in the value of gardening products. Iain Wylie, CEO of the Garden Centre Association told the Daily Telegraph: “Supermarkets can’t stock the depth or have the knowledgeable people garden centers have. […] Quality suffers and there are more imports. Conversely it gives garden centres a greater opportunity to sell more varieties and demystify growing.”

Further Information: telegraph.co.uk