spoga+gafa 2014: Good Prospects

Successful start to the year for the international garden trade fair – strong brands confirm their participation at spoga+gafa 2014

When spoga+gafa 2014 opens its doors to trade visitors from all over the globe from 31 August to 2 September, one thing is already certain: The range in the segments garden living, garden creation, garden care, garden basic and garden unique will be very impressive. After a successful initial registration phase, countless renowned companies from home and abroad have already announced their participation at the international garden trade fair. Almost 80 percent of the planned exhibition space is already occupied.

Among others, Biohort, Birchmeier, BM Massivholz, Briggs&Stratton, Compo, emsa, the efsa Group, felco, fitt, Freund Victoria, friedola, Hartman, Happy People, the hawita Group, Heissner, IKRA mogatec, ipv, Intex, Juliana, juwel, Keter, Koopmann, Landgard, Lechuzza, Mesto, ratioparts, Royal Beach, ScanCom, Scheurich, Sieger, tielbürger, videx and WMF have already made sure they have secured space in the exhibition area, which spans approx. 200,000 square metres. The Grill & BBQ area, whose wide-ranging spectrum of exhibits is unique worldwide, is also taking on shape too with registrations already received from barbecook, Rösle, WMF and Weber Stephen.

In 2014, trade visitors can look forward to an attractive supporting program and eye-catching special zones. Established successful events such as the ‘Garden Centre Day’, but also newcomer events like the ‘IVG Garden Party’ or ‘spoga+gafa in 100 seconds’ are already being planned. A further novelty in 2014 will be the BHB Garden Summit on 3 September 2014. From this year onwards the new congress event is to take place every two years in alternation with the BHB Garden Congress and picks up on the leading trade fair for sport, lifestyle, camping and garden, Koelnmesse’s spoga+gafa.

Talking about newcomers: There will also be a new edition of the young designer competition, ‘unique youngstar’ in 2014. Applications can be submitted now.

Koelnmesse has been uniting people and markets for 90 years. The success story of the Cologne trade fairs dates back to 1924, when the first event was staged at the grounds in Cologne-Deutz. During the post-war economic miracle period, the “Rhine Fair” advanced into becoming a World Marketplace. Today, the Koelnmesse is the fifth largest exhibition ground in the world and organizes approx. 75 trade fairs in Cologne and worldwide. In the jubilee year 2014, the Koelnmesse is attracting the attention of the public eye with numerous campaigns, publications and exhibitions.

The spoga+gafa 2014 is open to trade visitors on 31 August and 1 September from 09:00 a.m. to 06:00 p.m. and on 2 September from 09:00 a.m. to 05:00 p.m.

Further Information: www.spogagafa.com.

B & B Italia: Founder Busnelli Dies Aged 87

Piero Ambrogio Busnelli, founder of the furniture company B & B Italia passed away on January 25th 2014. This is not only a loss for the whole furniture industry in Italy, Busnelli was regarded as an outstanding character and a pioneer for Italian design – including the outdoor segment.

Busnelli was born in 1926 and grew up in Meda where his career as entrepreneur started. In 1966 he founded the company C&B together with Cesare Cessina, realising his dream of creating an “Industry for Design”. Based on the manufacturing tradition of his native region he built an industrial culture of design and made it famous in many parts of the world. He introduced the technique of manufacturing upholstered furniture with formed polyurethane cold foam to the industry and worked together with a number of famous designers like Mario Bellini, Gaetano Pesce, Ludovico Magistretti, Marco Zanuso. Busnelli’s Enterprise reached a leading position in the world of design furniture and gained international success.

One fundamental turn for Piero Ambrogio Busnelli was the change of the C&B company into B&B Italia in 1973. B&B initiated a range of prestigious projects – architectural ones like the design of their head office by R. Piano and R. Rogers and product oriented ones like the style classics “Sisamo”, “Sity”, “Domus” and “Charles”. These successful concepts had an enormous impact on the history of Italian design, also because of the new generation of young designers that have been inspired by Busnelli, like Antonio Citterio, Patricia Urquiola, Paolo Piva, Naoto Fukasawa and Jeffrey Bernett.

Today the company is managed by the second Busnelli generation.

Further Information: bebitalia.com

 

Landgard Autumn Ordering Days at spoga+gafa 2014

spoga+gafa 2014 is flourishing, after the integration of the autumn ordering days of Germany’s leading horticulture marketing organisation, Landgard, the trade visitors can namely look forward to a comprehensive and attractive assortment of nursery articles, potted plants and seasonal items from 31 August to 2 September.

“The cooperation with Landgard will provide spoga+gafa with totally new impulses again,” explained Katharina C. Hamma, Chief Operating Officer of Koelnmesse GmbH. “Furthermore, it significantly enhances the appeal of the garden trade fair, especially with regards to addressing new target groups.”

Franz-Willi Honnen, CEO Landgard was also pleased with the new location of the autumn ordering days: “spoga+gafa is the right platform for our members to present their novelties to a broad, international audience and where we can interest new target groups for our products and services. Furthermore, we can profit from the synergy effects that will arise as a result of this integration into the garden trade fair.”

Over 100 horticultural businesses and service providers are expected to exhibit their collections and novelties at the exhibition grounds in Cologne on an overall exhibition surface area spanning 12,000 square metres. In 2013, the customers of the ordering days were able to put together a collection tailor-made to the needs of their individual target group from the more than 4,500 items offered.

spoga+gafa 2014 is open to trade visitors from 09:00 a.m. to 06:00 p.m. on 31 August and 1 September and from 09:00 a.m. to 05:00 p.m. on 2 September.

Koelnmesse has been uniting people and markets for 90 years. The success story of the Cologne trade fairs dates back to 1924, when the first event was staged at the grounds in Cologne-Deutz. During the post-war economic miracle period, the “Rhine Fair” advanced into becoming a World Marketplace. Today, the Koelnmesse is the fifth largest exhibition ground in the world and organizes approx. 75 trade fairs in Cologne and worldwide. In the jubilee year 2014, the Koelnmesse is attracting the attention of the public eye with numerous campaigns, publications and exhibitions.

Further information: spogagafa.com and landgard.de

Koelnmesse Celebrates 90 Years of Successful Business

For 90 years now, Koelnmesse has been bringing people and markets together. The success story of Cologne trade fairs began in 1924 with the opening of the first event on the exhibition grounds in Cologne Deutz.

During the “economic miracle” of the post-World War II era, the “Rheinische Messe” became a global trading center. Today Koelnmesse has the world’s fifth-largest exhibition complex and is recognized in 25 sectors as the most important global platform for innovations, dialogue and business. Approximately 75 trade fairs are organized in Cologne and all over the world.

During its anniversary year of 2014, Koelnmesse is bringing its history to the public’s attention through numerous activities, publications, and exhibitions. In our picture gallery you can learn more about the past 90 years of the fair trade.

Further Information: koelnmesse.de and the digital brochure

Peak Retail: Benefits for Stationary Retailers

More and more customers search the web with their computers, smartphones and tablets before making their decision to buy products or services. For stationary retail this behavior can result in people coming into the stores only to examine the products and buying them online later from cheap discounters.

In order to counter this development, stationary retail has to offer services that can compete with the advantages the internet has to offer. Peak Retail offers a solution for retail stores like hardware or garden centres. They developed a range of tablets and touch panels that engage customers and support them in the purchase process. With the in-store devices the customers can scan products and learn about their properties and applications – on their own or together with a shop assistant.

In addition to the information the customer gains about the products he also learns about latest offers and provisions. On the other hand the retailers gain insights about the customers’ shopping profiles, preferences and behaviours, and get feedback for optimizing their product ranges and services.

Further Information: peak-retail.com