Landgard Autumn Ordering Days at spoga+gafa 2014

spoga+gafa 2014 is flourishing, after the integration of the autumn ordering days of Germany’s leading horticulture marketing organisation, Landgard, the trade visitors can namely look forward to a comprehensive and attractive assortment of nursery articles, potted plants and seasonal items from 31 August to 2 September.

“The cooperation with Landgard will provide spoga+gafa with totally new impulses again,” explained Katharina C. Hamma, Chief Operating Officer of Koelnmesse GmbH. “Furthermore, it significantly enhances the appeal of the garden trade fair, especially with regards to addressing new target groups.”

Franz-Willi Honnen, CEO Landgard was also pleased with the new location of the autumn ordering days: “spoga+gafa is the right platform for our members to present their novelties to a broad, international audience and where we can interest new target groups for our products and services. Furthermore, we can profit from the synergy effects that will arise as a result of this integration into the garden trade fair.”

Over 100 horticultural businesses and service providers are expected to exhibit their collections and novelties at the exhibition grounds in Cologne on an overall exhibition surface area spanning 12,000 square metres. In 2013, the customers of the ordering days were able to put together a collection tailor-made to the needs of their individual target group from the more than 4,500 items offered.

spoga+gafa 2014 is open to trade visitors from 09:00 a.m. to 06:00 p.m. on 31 August and 1 September and from 09:00 a.m. to 05:00 p.m. on 2 September.

Koelnmesse has been uniting people and markets for 90 years. The success story of the Cologne trade fairs dates back to 1924, when the first event was staged at the grounds in Cologne-Deutz. During the post-war economic miracle period, the “Rhine Fair” advanced into becoming a World Marketplace. Today, the Koelnmesse is the fifth largest exhibition ground in the world and organizes approx. 75 trade fairs in Cologne and worldwide. In the jubilee year 2014, the Koelnmesse is attracting the attention of the public eye with numerous campaigns, publications and exhibitions.

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Koelnmesse Celebrates 90 Years of Successful Business

For 90 years now, Koelnmesse has been bringing people and markets together. The success story of Cologne trade fairs began in 1924 with the opening of the first event on the exhibition grounds in Cologne Deutz.

During the “economic miracle” of the post-World War II era, the “Rheinische Messe” became a global trading center. Today Koelnmesse has the world’s fifth-largest exhibition complex and is recognized in 25 sectors as the most important global platform for innovations, dialogue and business. Approximately 75 trade fairs are organized in Cologne and all over the world.

During its anniversary year of 2014, Koelnmesse is bringing its history to the public’s attention through numerous activities, publications, and exhibitions. In our picture gallery you can learn more about the past 90 years of the fair trade.

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Peak Retail: Benefits for Stationary Retailers

More and more customers search the web with their computers, smartphones and tablets before making their decision to buy products or services. For stationary retail this behavior can result in people coming into the stores only to examine the products and buying them online later from cheap discounters.

In order to counter this development, stationary retail has to offer services that can compete with the advantages the internet has to offer. Peak Retail offers a solution for retail stores like hardware or garden centres. They developed a range of tablets and touch panels that engage customers and support them in the purchase process. With the in-store devices the customers can scan products and learn about their properties and applications – on their own or together with a shop assistant.

In addition to the information the customer gains about the products he also learns about latest offers and provisions. On the other hand the retailers gain insights about the customers’ shopping profiles, preferences and behaviours, and get feedback for optimizing their product ranges and services.

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STIHL Production Area in China Almost Doubled

STIHL has invested €17 million in the expansion of its Chinese manufacturing facility in Qingdao. The factory’s floor area has been increased from 22,500 to 39,000 square meters and production capacity almost doubled. Some 200 new jobs will be created by the new extension.

“Our factory here in China is an important member of STIHL’s international manufacturing network. With this extension we want to broaden our product line and considerably strengthen our presence in Asia,” said STIHL executive board chairman Dr. Bertram Kandziora at the inauguration ceremony in Qingdao. STIHL produces chainsaws, brushcutters and hedge trimmers in China for the Asian and international markets. The 5 millionth product produced by STIHL in Qingdao will come off the assembly line only one day after the inauguration ceremony. Dr. Kandziora stressed: “The quality of our products in China is first class and at the same high level as the quality at all other STIHL plants.”

Today, 711 men and women work at the Qingdao plant. A total of nearly 3,000 people are employed at all of STIHL’s Chinese plants.

The three sections of the new building, comprising production, supply/disposal center and the enlarged canteen, have been designed on ecological lines. All indoor areas are heated and air conditioned with geothermally heated or cooled water. Heat recovery from spent air is integrated in the central building management system. Even the heating of process water is a constituent part of the system. The extension to the plant was was opened at an official ceremony yesterday.

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Weber-Stephen Signs German National Team Player Thomas Müller

For many people around the world one of the main reasons to look forward to 2014 is the World Cup in Brazil. For the marketing around this grand scale event Weber-Stephen now signed one of the most talented players in European football. Thomas Müller will support the charcoal and gas grill manufacturer in all activities before, during and after the World Cup as ambassador.

Frank Miedaner, CEO of Weber-Stephen commented on the deal: “Thomas Müller is authentic, down to earth and successful, which are just the characteristics of Weber-Stephen.” Müller is supposed to help realizing a broad communication programme on different media channels and promotion events. The campaign will start on March 8th 2014.

Weber-Stephen is already engaged in professional football. Since 2007 they are officially sponsoring the Bundesliga team 1. FSV Mainz 05 with cam carpets, product placements and microphone branding. They also support the charity “Mainz 05 hilft”. Additionally in this year’s season Weber started sponsoring the teams Bayer 04 Leverkusen and SC Freiburg.

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