Weber Stephen Opens First Concept Store in Berlin

The American BBQ company wants to try out new sales concepts and innovations in the world’s first Weber Original Store.

The shop is located on the Litfaß-Platz 1 near the Hackescher Markt in Berlin’s centre. The purpose of the new location is to optimise and advance sales strategies like the sales conversation, the PoS-experience, and multichannel marketing. There will also be a new online store that brings the new concepts into the net. The location Berlin is supposed to push sales on all levels, according to Weber Stephen.

The new store will offer a “360-degree Weber experience” on 500 square metres. Besides the product range there will be information about the company history and large assortments of Weber merchandises, wines, spices, and fresh meat. One of the store’s highlights is the integrated BBQ-Academy where “Weber Grillmasters” can share their secrets with up to 30 attendants. Larger events can be held in the store with up to 100 visitors. The business manager will be Joachim Beckert who already worked for Apple in Berlin and Hamburg.

Further Information: weberstephen.de

The Gardens of Appeltern – Discover and Be Inspired

Thousands of visitors come every year to the Netherlands to visit a true park of ideas: “De Tuinen van Appeltern” – The Gardens of Appeltern. Garden enthusiasts can explore over 200 display gardens on 23 hectares and learn how differently they can be laid out, planted and furnished. The season in Appeltern begins on March 1st and lasts until the end of November, so visitors can experience the gardens nearly year-round with all senses.

Appeltern is a small village in the Netherlands ­between the towns Tiel, Nijmegen and Oss and the rivers Maas and Waal, only 20 minutes distant from the German border. Here, the best landscape gardeners and designers show their skills and ideas. The designs presented here can be sophisticated,  sometimes playful, sometimes simply beautiful, but always inspiring. Balcony and lounge gardens, vegetable- and kitchen gardens, shrubberies and sculpture gardens etc. can be visited on the premises, different lakes and water fountains show the latest state of the art. The diversity of the different materials can be seen in paths and terraces, garden sheds and pavilions, accessories, pots, pails, outdoor furniture, artificial lighting and much more.

Every year around 100.000 people visit this living and inspiring place that has grown during the past 25 years and  is still expanding. The Gardens of Appeltern are a meeting and learning point for people working in or for the garden sector and a AAA destination for keen gardeners from all over the world.

Further Information: Appeltern.nl

spoga+gafa 2014: Good Prospects

Successful start to the year for the international garden trade fair – strong brands confirm their participation at spoga+gafa 2014

When spoga+gafa 2014 opens its doors to trade visitors from all over the globe from 31 August to 2 September, one thing is already certain: The range in the segments garden living, garden creation, garden care, garden basic and garden unique will be very impressive. After a successful initial registration phase, countless renowned companies from home and abroad have already announced their participation at the international garden trade fair. Almost 80 percent of the planned exhibition space is already occupied.

Among others, Biohort, Birchmeier, BM Massivholz, Briggs&Stratton, Compo, emsa, the efsa Group, felco, fitt, Freund Victoria, friedola, Hartman, Happy People, the hawita Group, Heissner, IKRA mogatec, ipv, Intex, Juliana, juwel, Keter, Koopmann, Landgard, Lechuzza, Mesto, ratioparts, Royal Beach, ScanCom, Scheurich, Sieger, tielbürger, videx and WMF have already made sure they have secured space in the exhibition area, which spans approx. 200,000 square metres. The Grill & BBQ area, whose wide-ranging spectrum of exhibits is unique worldwide, is also taking on shape too with registrations already received from barbecook, Rösle, WMF and Weber Stephen.

In 2014, trade visitors can look forward to an attractive supporting program and eye-catching special zones. Established successful events such as the ‘Garden Centre Day’, but also newcomer events like the ‘IVG Garden Party’ or ‘spoga+gafa in 100 seconds’ are already being planned. A further novelty in 2014 will be the BHB Garden Summit on 3 September 2014. From this year onwards the new congress event is to take place every two years in alternation with the BHB Garden Congress and picks up on the leading trade fair for sport, lifestyle, camping and garden, Koelnmesse’s spoga+gafa.

Talking about newcomers: There will also be a new edition of the young designer competition, ‘unique youngstar’ in 2014. Applications can be submitted now.

Koelnmesse has been uniting people and markets for 90 years. The success story of the Cologne trade fairs dates back to 1924, when the first event was staged at the grounds in Cologne-Deutz. During the post-war economic miracle period, the “Rhine Fair” advanced into becoming a World Marketplace. Today, the Koelnmesse is the fifth largest exhibition ground in the world and organizes approx. 75 trade fairs in Cologne and worldwide. In the jubilee year 2014, the Koelnmesse is attracting the attention of the public eye with numerous campaigns, publications and exhibitions.

The spoga+gafa 2014 is open to trade visitors on 31 August and 1 September from 09:00 a.m. to 06:00 p.m. and on 2 September from 09:00 a.m. to 05:00 p.m.

Further Information: www.spogagafa.com.

B & B Italia: Founder Busnelli Dies Aged 87

Piero Ambrogio Busnelli, founder of the furniture company B & B Italia passed away on January 25th 2014. This is not only a loss for the whole furniture industry in Italy, Busnelli was regarded as an outstanding character and a pioneer for Italian design – including the outdoor segment.

Busnelli was born in 1926 and grew up in Meda where his career as entrepreneur started. In 1966 he founded the company C&B together with Cesare Cessina, realising his dream of creating an “Industry for Design”. Based on the manufacturing tradition of his native region he built an industrial culture of design and made it famous in many parts of the world. He introduced the technique of manufacturing upholstered furniture with formed polyurethane cold foam to the industry and worked together with a number of famous designers like Mario Bellini, Gaetano Pesce, Ludovico Magistretti, Marco Zanuso. Busnelli’s Enterprise reached a leading position in the world of design furniture and gained international success.

One fundamental turn for Piero Ambrogio Busnelli was the change of the C&B company into B&B Italia in 1973. B&B initiated a range of prestigious projects – architectural ones like the design of their head office by R. Piano and R. Rogers and product oriented ones like the style classics “Sisamo”, “Sity”, “Domus” and “Charles”. These successful concepts had an enormous impact on the history of Italian design, also because of the new generation of young designers that have been inspired by Busnelli, like Antonio Citterio, Patricia Urquiola, Paolo Piva, Naoto Fukasawa and Jeffrey Bernett.

Today the company is managed by the second Busnelli generation.

Further Information: bebitalia.com

 

Landgard Autumn Ordering Days at spoga+gafa 2014

spoga+gafa 2014 is flourishing, after the integration of the autumn ordering days of Germany’s leading horticulture marketing organisation, Landgard, the trade visitors can namely look forward to a comprehensive and attractive assortment of nursery articles, potted plants and seasonal items from 31 August to 2 September.

“The cooperation with Landgard will provide spoga+gafa with totally new impulses again,” explained Katharina C. Hamma, Chief Operating Officer of Koelnmesse GmbH. “Furthermore, it significantly enhances the appeal of the garden trade fair, especially with regards to addressing new target groups.”

Franz-Willi Honnen, CEO Landgard was also pleased with the new location of the autumn ordering days: “spoga+gafa is the right platform for our members to present their novelties to a broad, international audience and where we can interest new target groups for our products and services. Furthermore, we can profit from the synergy effects that will arise as a result of this integration into the garden trade fair.”

Over 100 horticultural businesses and service providers are expected to exhibit their collections and novelties at the exhibition grounds in Cologne on an overall exhibition surface area spanning 12,000 square metres. In 2013, the customers of the ordering days were able to put together a collection tailor-made to the needs of their individual target group from the more than 4,500 items offered.

spoga+gafa 2014 is open to trade visitors from 09:00 a.m. to 06:00 p.m. on 31 August and 1 September and from 09:00 a.m. to 05:00 p.m. on 2 September.

Koelnmesse has been uniting people and markets for 90 years. The success story of the Cologne trade fairs dates back to 1924, when the first event was staged at the grounds in Cologne-Deutz. During the post-war economic miracle period, the “Rhine Fair” advanced into becoming a World Marketplace. Today, the Koelnmesse is the fifth largest exhibition ground in the world and organizes approx. 75 trade fairs in Cologne and worldwide. In the jubilee year 2014, the Koelnmesse is attracting the attention of the public eye with numerous campaigns, publications and exhibitions.

Further information: spogagafa.com and landgard.de