Online trade: There are no longer any universally applicable recipes for success

online-shopping – Foto pixabay

The online trade continues to be the industry’s strong growth driver. In the first quarter of 2018, a 10.6 percent increase was recorded compared to the same period of the previous year, according to the current figures of the Bundesverband E-Commerce und Versandhandel Deutschland e.V. (bevh) (German E-commerce and Mail Order Trade Association e.V.). Nevertheless, this doesn’t necessarily mean that it is plain sailing for online shops. The competition from Amazon is too tough for many of them. According to the Institut für Handelsforschung (IFH Köln) (Institute for Trade Research), almost every second Euro spent on the web in Germany flows into the tills of the giant.

In the garden with: Klaus Peter Teipel (research & consulting)

Klaus Peter Teipel – Photo:

Klaus Peter Teipel is an expert for the market segments DIY and handymen, house and garden as well as for the entire living market sector. He has been supporting both national and international companies from the trade and industry for over 20 years regarding market analytical and strategic questions, but also with the development of concepts and strategies. In addition to his research and consulting activities, in his capacity as a proven industry specialist, he is a sought-after speaker at many congresses and events.

GfK: German Consumer Climate Increases Again

The Gesellschaft für Konsumforschung (Society for Consumer Research) found that economic expectations are on the rise again in Germany.

A strong domestic demand and low inflation rates in the last months have caused the Germans to be more willing to spend their money for consumer goods. Evidently the consumers are currently primarily seeing the extremely robust domestic demand trend when assessing Germany’s economic situation.

The economy as a whole has noticeably lost momentum in the first quarter of this year. According to preliminary data from the Federal Statistical Office, the gross domestic product only increased by 0.3 percent in the first three months of 2015 in comparison to the previous period. It was still 0.7 percent in the last quarter of past year.

Continuing tough negotiations between Greece and the EU to determine if further financial assistance will be given to avoid bankruptcy for the southern country still do not seem to have a lasting impact on consumers.

Private spending is a key driver for economic growth this year. However, existing risks still must not be forgotten. Tough negotiations on the future of Greece in the euro area, the Ukraine crisis, and IS terrorism could noticeably dampen consumption in Germany, according to the GfK.

These findings are extracts from the “GfK Consumer Climate MAXX survey”, which is based on around 2,000 consumer interviews conducted each month on behalf of the European Commission. The GfK Consumer Climate survey has been conducted since 1980.

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