Barbecuing becomes a year-round trend in Germany

The market for barbecue equipment is booming like no other sector of the German garden market. As recently published in the “IFH Branchenfokus Grillen 2012” (IFH Market Information Barbecue 2012), the sector grew by almost 45 per cent in the past five years.

Germans spend almost 1,1bn Euros on barbecues, barbecue equipment and combustibles. In 2011, this equalled an average spending per capita of 13.17 Euros. Roughly two thirds of the overall turnover is allotted to the grills themselves, while the remaining per cents were almost equally spent on combustibles and barbecue equipment.

Currently the market for barbecue grills and equipment is positively influenced by a number of factors: Being outdoors in the garden is as trendy as cooking and dining together. Apparently, high quality and huge grills become more and more popular in Germany, but the trend for a second grill is also growing.

In the past three years, there was an enormous growth rate especially with gas-grills. In addition, combustibles generated an above average growth. These developments clearly show: Not only the number of barbecue-fans has grown, the frequency of barbecuing has also significantly risen. Evermore, barbecuing becomes a year-round trend.

Although the barbecue market is very complex, the distribution structure shows that there is one dominating sales channel: Most consumers buy their grills and barbecue equipment in DIY-markets and the affiliated garden centres.

Further Information: ifhkoeln.de

Purely native Down Under

A garden needs water, of course. It even needs lots of water when temperatures rise to subtropical or tropical in summer. But what, if there is hardly any water for watering the garden plants? Gardeners in Australia know the answer.

Water is a big issue and it even is the issue in some regions of this constantly dry country. However, the severe lack of water is no reason at all for laid-back Aussies to do without a garden – above all, they need a decent place for their fancied BBQs. That charcoal smoke wafting along the warm summer breeze is an integral part of the Australian culture. Good food, cool beer, groovy tunes, good company and a nice garden to celebrate the BBQ is Australian for having a good time. All this works perfectly fine with the most favourite garden trend Down Under: Re-creating wilderness. This type of garden is best characterised by giving Mother Nature full scope and experiencing the unexpected. It only works well with native plants for these plants are drought-tolerant and able to retain moisture. At the same time re-creating wilderness saves a lot of time, as it does not require a lot of gardening. The traditional European image of a garden with its imposed order and neatly cultivated flowerbeds are hardly found in Australia. Although the re-created wilderness is mainly due to the water scarcity, Aussie gardeners foster it as the celebration of the unique Australian flora and fauna. Especially the latter can also be a menace. Various insects and caterpillars as well as opossums and snakes are the most unwanted creatures in Australian gardens. Therefore, many blog posts deal with “know your enemy”, i.e. giving advice for keeping these animals off the garden. Gardening is just slightly different Down Under.

More Information:
newsroom.husqvarna.com
australianbbqsociety.com