“Perfect, because it’s not perfect” – an interview with Manfred Hoffmann (German Trade Association of Florists)

Michael Hoffmann – Photo: FDF

The master florist from Düsseldorf, Manfred Hoffmann, is a floristic all-rounder. He is employed by the Fachverband Deutscher Floristen (German Trade Association of Florists) as Creative Director and is involved in a wide range of projects: He develops design lines, manages product developments, is involved in the drafting and realisation of trade fair presentations, holds lectures, is the author of various trade publications and takes on an advisory function for many important association issues. In his home town Hoffmann additionally runs two flower shows called “A la Casa del Flore”.