Weber-Stephen Signs German National Team Player Thomas Müller

For many people around the world one of the main reasons to look forward to 2014 is the World Cup in Brazil. For the marketing around this grand scale event Weber-Stephen now signed one of the most talented players in European football. Thomas Müller will support the charcoal and gas grill manufacturer in all activities before, during and after the World Cup as ambassador.

Frank Miedaner, CEO of Weber-Stephen commented on the deal: “Thomas Müller is authentic, down to earth and successful, which are just the characteristics of Weber-Stephen.” Müller is supposed to help realizing a broad communication programme on different media channels and promotion events. The campaign will start on March 8th 2014.

Weber-Stephen is already engaged in professional football. Since 2007 they are officially sponsoring the Bundesliga team 1. FSV Mainz 05 with cam carpets, product placements and microphone branding. They also support the charity “Mainz 05 hilft”. Additionally in this year’s season Weber started sponsoring the teams Bayer 04 Leverkusen and SC Freiburg.

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Nominated for Unique Youngstar Design Contest at spoga+gafa 2013: Micro Greenhouse by Åsa Agerstam

15 design projects by young talents are nominated for the unique youngstar award 2013. The theme of this year’s competition is “outdoor living”.

The nominated projects will be exhibited at the international garden trade fair spoga+gafa in Cologne, from September 8th to 10th. Between now and spoga+gafa we will introduce  the nominees in the garden unique category of this blog.

Micro Greenhouse

  • By: Åsa Agerstam, Stockholm, Sweden
  • Material: PVC, soil, seeds
  • Size: 12 x 12 x 10 cm
  • Website:

The Micro Greenhouse is a seeding set for urban garden amateurs with little or no access to a real garden. The Pyramid requires minimal space and knowledge about gardening and can be used as long as you like. The shape of the pyramid creates a maximum growth area. Let’s spread the micro gardening idea over the world!

The winners of the competition will be announced in Hall 10.2 of the koelnmesse in Cologne on September 8th 2013 at 5 p.m. during the unique hour event. There will be three prizes awarded by a jury and an audience award which will be determined by online vote at

Amazon’s Headquarter Goes Green

Amazon’s plans for its new headquarters look like a futuristic utopia. A structure of three merged bio-domes with lots of plants in it will be built in front of the new main building in the centre of Seattle.

The intent behind the design is to create an alternative environment where employees can work and socialize in a more natural park-like setting. The facility will incorporate dining, meeting and lounge spaces and a variety of botanical zones modeled on montane ecologies found around the globe.

The design of the new headquarters was developed by NBBJ, who also designed the Bill & Melinda Gates Foundation. The project is expected to start construction later in 2013 and could take up to eight years to finish.

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Emsa: Turboline and Clou Receive the “Red Dot Award: Product Design 2013”

Emsa managed to win two “Red Dot Awards” for innovative design. The winners are: the Turboline salad spinner with turbo button and the Clou window box bracket working without any screws. Both products scored high with the top-notch jury with their outstanding designs as well as their exceptional functionality and quality.

The Turboline is the very first salad spinner with the unique turbo button. If it is pressed while spinning, it works clearly more efficiently than conventional spinners. A fifty percent higher rotational speed is achieved – and the salad is ready to be served even quicker.

Clou, the latest window box bracket, needs no screws at all. Its flexible belt fastener can be easily mounted to railings with diameters of up to eight centimetres – round or rectangular. The bracket can be adjusted to accommodate window boxes of various dimensions and is suitable for all conventional window boxes up to one meter in length. The fibre-glass reinforced plastic takes care that the allrounder is absolutely safe and durable.

Emsa is exhibitor at the spoga+gafa from September 8th until 10th 2013. You are invited to see the two winning products on display.

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OASE Presents Eco-Label

OASE, a German supplier for watergarden products, introduced an eco-label for their energy saving products: The OASE Eco-Leaf. According to the company, this label underlines the outstanding energy balance of their products.

The label is supposed to be a unique selling point and a strong sales pitch. Due to increasing energy costs customers ask for goods saving energy, with the new label OASE tries to satisfy this demand.

One example of an eco-labeled product is the OASE AquaMax Eco Premium filter and watercourse pump. According to OASE,  consumers could save up to 2.188 Euro of energy costs within five years by using this pump. This would mean savings of up to 20 per cent compared to the previous model.

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