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spoga+gafa 2018: More themes and added values

Europäische Fachpressekonferenz, Richmond, GB, 15. Mai 2018: Katarina C. Hamma, (Geschäftsführerin Koelnmesse GmbH)

From 2 to 4 September 2018 the green industry will once again be meeting up at spoga+gafa in Cologne. Around 2,100 exhibitors from 60 countries will present the whole world of the garden to the international trade audience. In addition to the exhibitor presentations theme islands, special events and an extensive event programme make spoga+gafa the world’s no. 1 garden trade fair.

At spoga+gafa 2018 all segments of the garden world will be presented in the established division into the four segments garden unique, garden living, garden creation & care and garden bbq. The international garden trade fair will feature some innovations and further developments this year. The most exciting news have been presented during the press conference of spoga+gafa on 15 May in London.

Europäische Fachpressekonferenz, Richmond, GB, 15. Mai 2018, v.l.n.r.: Manuel Rucar (Chlorosphere trends consultancy), Catja Caspary (Koelnmesse GmbH / Geschäftsbereichsleiterin Messemanagement) Katarina C. Hamma (Koelnmesse GmbH, Geschäftsführerin), Stefan Lohrberg (Koelnmesse GmbH, Director)

spoga+gafa trend show: A future vision

For the first time, spoga+gafa 2018 is dedicating an own special zone to the furniture trends of tomorrow in the garden unique section in hall 10.2. On several product islands, outdoor furniture that is trendsetting and ground breaking for at least the next season will be on display. The focus here lies on materials and functionality. On the one hand it is about innovative product characteristics, new combinations and the theme sustainability, as well as comfort and ergonomics, flexibility and multifunctionality on the other. The trend show will be curated by selected international industry experts.

 

Theme islands with added value

Innovative technologies and smart solutions for outdoor lighting, lawn care and irrigation will once again be the focus of the IVG Power Place AKKU and the Smart Gardening World –with approx. 50 percent growth in the amount of exhibition space. Exciting lectures on current technology developments, new products and relevant trade themes as well as a talk round with decision-makers from the smart and battery world will enhance the offer of the exhibitors. A new addition is joining the two trend platforms: Exhibitors from the sections, soils, turf, fertilisers, substrates, plants and plant protection will be presented in a striking manner on Passage 4/5.

 

POS Green Solution Islands

Plant trend themes at the point of sale were already the focal point of the POS Green Solution Islands in 2017. spoga+gafa 2018 is continuing on from this success: They offer inspiration and clear examples of implementation for the campaign areas of the garden centres and DIY stores. Hereby, the theme islands always pick up on a relevant theme of how the end user can design his own four walls, or rather his garden. As such, they provide a very direct buying impulse for the customer and above all real added value for the trade visitors of spoga+gafa. This year’s themes of the POS Green Solution Islands are “Grab & Go”, “Living with plants”, “Homemade”, “Upside Down” and “The Plant hunter”.

 

“The success of spoga+gafa is based on the wide offer of top garden products, an enormous depth in themes to do with the green industry and unique added values provided through the theme islands, special events and an extensive event programme,” stated Katharina C. Hamma, Chief Operating Officer of Koelnmesse GmbH, at the press conference. “The high level of internationality among the exhibitors and trade visitors underlines its worldwide position as the perfect industry meeting point.”

 

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