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spoga+gafa 2016 achieves a significant increase in attendance

spoga+gafa closed on 6 September 2016 with a very good result. Over 39,000 visitors from 106 countries came to the international garden fair this year. In comparison to the previous year, an increase in attendance of around six percent was recorded.

“spoga+gafa 2016 was a total success. The international garden fair received top marks both in terms of quality and quantity this year and thus further reinforced its position as the world’s leading trade fair for the green industry,” explained Katharina C. Hamma, Chief Operating Officer of Koelnmesse GmbH. “With a 60% foreign share of visitors the high level of internationality of this event was once again confirmed. It is particularly pleasing that we were also able to record a 7% increase in the number of visitors from Germany.” With a 60 percent share of foreign exhibitors, spoga+gafa was once again able to increase its level of internationality. In total, 2,032 companies from 57 countries (foreign share: 83 percent) selected spoga+gafa as the platform for the presentation of their new products and presented the entire world of the garden in the Cologne exhibition halls over the three days. spoga+gafa 2016 covered a surface measuring 225,000 square metres and spanned Halls 1 to 7, 9 and 10.

Representatives from the industry confirmed the very good result of the event. John W. Herbert, European DIY-Retail Association (EDRA) / General Secretary, assessed this year’s spoga+gafa as follows: This years gafa was for our EDRA members (European DIY Retail Association) and GHIN members (Global Home Improvement Network an exceptionally successful trade fair. With an absolute record number of member companies visiting spoga+gafa the feedback has been most positive. Not only have our members been again impressed with the globally unparalleled number of exhibitors but also for the excellent and caring service given by the Cologne Trade Fair to our overseas members. This was much appreciated. As a fair representation of the feedback we have received, I spoke to the four members of the our 2nd largest Japanese member Komeri with over 1.000 stores and they were delighted with what they experienced at this years gafa and are now taking time later in the week to look at the stores in the region. The Worlds No 1 company Home Depot were also well represented at gafa with a delegation of buyers from the US and Canada. EDRA/GHIN has 121 home improvement retail members operating in 102 countries with over 23,000 stores and members’ sales exceed ¤230 billion. spoga+gafa is an EDRA/GHIN recommended trade fair.”

The first-class range of offers, optimised routes and design of the event surface overall as well as the target group-oriented supporting programme had a positive effect on the satisfaction level of the visitors, as the results of the visitor survey underlined. 78 percent of the people interviewed were satisfied or even very satisfied as far as achieving the goals of their visit were concerned. As such, the recommendation rate was correspondingly high: 91 percent would recommend a good business acquaintance to visit spoga+gafa. Around 71 percent of the visitors interviewed are involved in procurement decisions, 38 percent are even decisive in the decision-making process. In terms of the visitor structure, people who work at management level in the companies or businesses or in the buying and procurement departments are the most strongly represented group of visitors at spoga+gafa.

spoga+gafa 2017 will be staged from 3 to 5 September.

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