Come and grow – the spoga+gafa blog » Boulevard of ideas » POS Green Solution Islands expand the familiar Boulevard of Ideas

POS Green Solution Islands expand the familiar Boulevard of Ideas

POS Green Solution Island – Photo: Koelnmesse

Up until now the info islands on the Boulevard of Ideas at the international garden fair spoga+gafa primarily showcased selected new products of the exhibitors. This year, the so-called POS Green Solution Islands, which focus on the plant trend themes at the point of sale, are joining their ranks.

The POS Green Solution Islands are to provide buyers and sales consultants with inspiration and concrete examples of implementation for spaces in the specialised garden trade or DIY stores. The islands have been developed in collaboration with market insiders such as Oliver A. Mathys. The self-employed consultant from the Netherlands has been working in the plant and flower sector for around 30 years and knows both the German and the international market very well.

“Many consumers expect to find presentations in the stationary retail trade like the ones they are used to seeing on the Internet. “However, the reality on-site is mostly completely different,” said Mathys. “Even though, the industry is currently talking about cross-selling – which means that one not only offers the various product groups separately in the respective departments, but also mixes them appropriately and presents them together. However, the trade often still struggles here. This particularly often doesn’t work when they try to integrate living plants.”

During spoga+gafa 2017, well-conceived solutions for the sales area will thus be presented at five differently designed POS Green Solution Islands. Here worlds are created which the consumer can associate a theme with: ‘Healthier living with plants’, ‘DIY indoor gardening’, ‘Edible green’, ‘Enjoy and experience scents’ and ‘Cacti’.

“Visitors have the opportunity to speak to different professionals on-site,” explained Mathys, “in expert tours the correlations will be outlined, furthermore valuable tips will be given.” The POS Green Solution Islands are located in Hall 5.1, Passage 4/5 and on the Boulevard of spoga+gafa this year.

POS Green Solution Island – Photo: Koelnmesse

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