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Pantone: Greenery is the Colour of 2017

Photo: Pantone
Photo: Pantone

With their choice for the colour of the year, Pantone celebrates the vitality of plants.

The provider of professional colour standards for the design industries, Pantone, has announced PANTONE 15-0343 Greenery as the Pantone Color of the Year selection for 2017; a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Reminiscent of flourishing foliage and the lushness of the great outdoors, the attributes of Greenery signal individuals to take a deep breath, oxygenate and reinvigorate.

“While Serenity and Rose Quartz, the Pantone Color of the Year 2016, expressed the need for harmony in a chaotic world,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute, “Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape. Satisfying our growing desire to rejuvenate, revitalise and unite, Greenery symbolises the reconnection we seek with nature, one another and a larger purpose.”

Photo: Pantone
Photo: Pantone

This choice is a positive sign for the garden and outdoor industry. The insight that there should be a reconnection with nature, especially when it comes to home living, is important. It could inspire industry and customers alike to bring more green into their lifes.

In this spirit of reconnection, exploration and belonging, Pantone has partnered with Airbnb – a community marketplace that provides access to unique accommodations and experiences around the globe – to bring Greenery to life through an experience in early 2017. The collaboration, a first of its kind, was inspired by Pantone’s vision for Greenery and Airbnb’s community that connects travellers to magical experiences.

Photo: Pantone
Photo: Pantone

Adding the colour Greenery through living walls, terrariums, botanically-themed wallpaper, paint, accent furniture and decor provides respite and breathing space. According to Pantone, the shade Greenery – like the plant life it represents – can improve self esteem, reduce anxiety and heighten awareness of one’s surroundings.

Photo: Pantone
Photo: Pantone

Further information: pantone.com/color-of-the-year-2017

 

Photo: Pantone

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