“Cologne is definitely worthwhile”
John W. Herbert, General Secretary of the EDRA (European DIY-Retail Association e.V.), talking on the importance of spoga+gafa for the international garden business.
Continue readingGarden at a stretch
New: Garden isles prefabricated
The Gartenio company demonstrates what the future of horticulture could possibly look like: The Gartenio-Pearls! With these patent pending pearls, they bring pre-installed garden worlds on the market.
Continue readingFree Apps are short-lived
It seems as if modern (commercial) life without Apps is simply impossible. But is it worth to invest all the effort and the money for just one or two days of use? Could it possibly be that traditional marketing activities are therefore still favoured by many marketing managers?
Continue readingOne language – different markets
The situation for DIY-markets in the German-speaking countries (Germany, Austria and Switzerland) is hallmarked by individual impacts. While turnovers in Germany and Austria grew, Swiss DIY-markets had to suffer from the rainy summer and the strong Swiss Franc.
Continue readingGerman gardens: Little effort, utmost pleasure
There is no doubt about that: Germans gardeners a something special. Their overriding gardening aim is to get the most pleasure out of the least effort. Furthermore, whatever they do or install in their gardens should be absolutely environmentally friendly. And finally, yet importantly, the German garden must give a beautiful and neat impression.
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