Urban farming in Brooklyn, New York: 596 acres

Brooklyn is one of the five biggest districts of New York: More than 2,5 million people live here. The city of New York owns thousands of slivers of unused land, and about a year ago, a group of Brooklyn gardeners had an idea: identify all the vacant lots in the borough, then help neighborhood residents take them over.

They built an online map, then a mobile app with information about the plots, including the names and phone numbers of the agencies that owned them. They called themselves “596 ACRES”, after the total area of unused public land in Brooklyn, according to city data 2010. If even a small portion of that was committed to neighborhood food production, there would be an abundance of fresh seasonal vegetables to eat. And think of all the grassy parks and composting sites!

For further information: 596acres.org

 

Interior Innovation Award 2012: Summer on the move – Don’t forget to bring your table

As the sun moves in the sky, we often move with it. That is why the Danish design duo Strand + Hvass has designed a table for Cane-line, which is easy to move from place to place. The tray table “On-the-move” is sturdy, easy to lift and strong enough for outdoor life. It is made of 100 percent aluminium and the powder coating ensures that it can handle all sorts of weather.

A hole in the middle leads rainwater away. The handle makes the table easy to move and the tray can be lifted off for cleaning or use in other places. “On-the-move” is the perfect supplement to other furniture, indoors as well as outdoors. It stands for Danish design tradition where function is just as important as appearance. Good reasons for getting the prestigious Interior Innovation Award 2012. This award appraises to innovations in all product areas of the furnishing sector world-wide and is organized by is the German Design Council.

For further information:
cane-line.com
german-design-council.de

 

Don’t miss the Boulevard of ideas

At this year’s spoga+gafa, which is being held from 2nd to 4th September in Cologne, the Boulevard of ideas will be focusing entirely on sustainable marketing at the Point-of-Sale.

How can a sustainable store fittings concept be achieved and which events at the POS can be successfully used for customer loyalty? These are only two of the themes which are covered at the Boulevard of ideas. The trend towards digital marketing via apps and newsletters is also being taken into account – including tips from programmers for the development of own online applications. In other areas, product presentations as well as decorations using natural materials are presented. Current marketing trends are being attractively presented in a total of five areas along the fair boulevard and two others on the Piazza. In this process the areas offer a mix of presentation, information and active experience. The Boulevard of ideas is a tour of experience for everyone.

The concept for Boulevard of ideas 2012 comes from the MOOD! Communications agency.

News from the chainsaw message-bearer

The message that Dr. Bertram Kandziora, CEO of the Stihl AG & Co. KG, carried at the press briefing on annual results could not have been better: 10.8 per cent growth in 2011 with a record turnover of 2.6bn Euros and excellent prospects for the future development of the company.

“We have been able to strengthen our position in the worldwide market due to our widespread product line and our unique structure of distribution. I am confident that this trend will continue in the current and in the following year,” said Dr. Kandziora. Traditionally, the German market was stable and sound with a share of some 10.6 per cent of the total turnover, but foreign markets significantly contributed to last year’s extraordinary yield. Especially in several regions in Eastern Europe and some Asian and Latin American threshold-countries sales-figures rose above average. This also earmarks the company’s longstanding foreign activities. Their distribution company in Canada celebrated its 30th anniversary last year with further jubilees celebrated in Hungary (20 years) and South Africa (15 years).

For decades, Stihl’s key to success is the quality and reliability of their products. “Last year,” stressed CEO Dr. Kandziora, “our art of engineering reached yet another peak with the development of the first electric fuel injection in a hand-held motor-driven device.” Indeed, the new Stihl angle grinder TS 500i was equipped with this brand new technology. Although its fuel consumption was reduced by 15 per cent, it nonetheless has 20 per cent more power than previous models. This year Stihl will introduce some new chainsaws and sweepers.

After the very promising first quarter of this year and with the company’s policy of careful planning and flexible production capacities the CEO’s forecast may well come true.

More information: stihl.de

 

Garden unique: Join this innovative design contest!

Are you into design? Shapes and colours are your passion? You are creative and you like to give mundane things a distinctive look or an exclusive touch? Then you should participate in this garden unique design contest.

With this innovative contest, garden unique wishes to present new, innovative concepts to the trade fair exhibitors and visitors on the theme of premium outdoor items in 2012. The exhibition area of the design contest is a real magnet for garden unique and underlines the innovative focus of the event. From furniture that can be conveniently moved around and transported, to a sunshade for a picnic with family or friends, down to an outdoor kitchen, seating or shade for the professional and exclusive catering needs of a larger group. Show how your design and the occasion come together to create a unique experience!

garden unique is the its premium area for outdoor furniture and thus a vital part of spoga+gafa, the world’s leading trade fair for the garden industry. spoga+gafa is an annual trade fair that takes place in late summer. This year’s dates are 2 to 4 September 2012.

Participating in the contest is definitely worth the efforts. An expert jury will award three winners, with the first place winning 3.000 Euros – and even the sixteenth place will still be awarded with 250 Euros. Moreover, it will even be possible to admire the jury winners’ work in the form of prototypes.

More information about the contest and how to participate is on: gardenunique.de