Nielsen: Increasing global consumer confidence

Global consumer confidence increased five index points to 94 in Q1 2012, according to global consumer confidence findings from Nielsen. Nielsen is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties.

Households around the globe experienced brighter personal situations in terms of jobs and personal finances last quarter, especially in the U.S. and Asia, which was reflected with improved consumer confidence and higher discretionary spending,” said Dr. Venkatesh Bala, chief economist at The Cambridge Group, a part of Nielsen. “While global economic conditions are more stable than in the depths of the European sovereign debt crisis late last year, underlying economic conditions are still fragile and fluid in many parts of the world, which could affect consumer confidence and spending momentum for the coming quarter.”

In the U.S., consumer confidence rose nine points to 92, its highest level since before the recession while China’s consumer confidence increased two points to 110, its highest level since the inception of Nielsen’s index in 2005.

The biggest quarterly confidence gains last quarter came from Taiwan (+13), Chile (+11) the United States (+9), Venezuela (+9), Malaysia (+6), Denmark (+6), Estonia (+6), Saudi Arabia (+6), United Kingdom (+6), and Peru (+6).

India remained the world’s most optimistic market for the ninth consecutive quarter with a one point consumer confidence increase to 123, followed by Saudi Arabia (119), Indonesia (118) and the Philippines (118). Hungary was the world’s most pessimistic market at 32 index points, followed by Greece (37) and Portugal (39).

For further information: nielsen.com

 

Urban farming in Brooklyn, New York: 596 acres

Brooklyn is one of the five biggest districts of New York: More than 2,5 million people live here. The city of New York owns thousands of slivers of unused land, and about a year ago, a group of Brooklyn gardeners had an idea: identify all the vacant lots in the borough, then help neighborhood residents take them over.

They built an online map, then a mobile app with information about the plots, including the names and phone numbers of the agencies that owned them. They called themselves “596 ACRES”, after the total area of unused public land in Brooklyn, according to city data 2010. If even a small portion of that was committed to neighborhood food production, there would be an abundance of fresh seasonal vegetables to eat. And think of all the grassy parks and composting sites!

For further information: 596acres.org

 

Interior Innovation Award 2012: Summer on the move – Don’t forget to bring your table

As the sun moves in the sky, we often move with it. That is why the Danish design duo Strand + Hvass has designed a table for Cane-line, which is easy to move from place to place. The tray table “On-the-move” is sturdy, easy to lift and strong enough for outdoor life. It is made of 100 percent aluminium and the powder coating ensures that it can handle all sorts of weather.

A hole in the middle leads rainwater away. The handle makes the table easy to move and the tray can be lifted off for cleaning or use in other places. “On-the-move” is the perfect supplement to other furniture, indoors as well as outdoors. It stands for Danish design tradition where function is just as important as appearance. Good reasons for getting the prestigious Interior Innovation Award 2012. This award appraises to innovations in all product areas of the furnishing sector world-wide and is organized by is the German Design Council.

For further information:
cane-line.com
german-design-council.de

 

Don’t miss the Boulevard of ideas

At this year’s spoga+gafa, which is being held from 2nd to 4th September in Cologne, the Boulevard of ideas will be focusing entirely on sustainable marketing at the Point-of-Sale.

How can a sustainable store fittings concept be achieved and which events at the POS can be successfully used for customer loyalty? These are only two of the themes which are covered at the Boulevard of ideas. The trend towards digital marketing via apps and newsletters is also being taken into account – including tips from programmers for the development of own online applications. In other areas, product presentations as well as decorations using natural materials are presented. Current marketing trends are being attractively presented in a total of five areas along the fair boulevard and two others on the Piazza. In this process the areas offer a mix of presentation, information and active experience. The Boulevard of ideas is a tour of experience for everyone.

The concept for Boulevard of ideas 2012 comes from the MOOD! Communications agency.

News from the chainsaw message-bearer

The message that Dr. Bertram Kandziora, CEO of the Stihl AG & Co. KG, carried at the press briefing on annual results could not have been better: 10.8 per cent growth in 2011 with a record turnover of 2.6bn Euros and excellent prospects for the future development of the company.

“We have been able to strengthen our position in the worldwide market due to our widespread product line and our unique structure of distribution. I am confident that this trend will continue in the current and in the following year,” said Dr. Kandziora. Traditionally, the German market was stable and sound with a share of some 10.6 per cent of the total turnover, but foreign markets significantly contributed to last year’s extraordinary yield. Especially in several regions in Eastern Europe and some Asian and Latin American threshold-countries sales-figures rose above average. This also earmarks the company’s longstanding foreign activities. Their distribution company in Canada celebrated its 30th anniversary last year with further jubilees celebrated in Hungary (20 years) and South Africa (15 years).

For decades, Stihl’s key to success is the quality and reliability of their products. “Last year,” stressed CEO Dr. Kandziora, “our art of engineering reached yet another peak with the development of the first electric fuel injection in a hand-held motor-driven device.” Indeed, the new Stihl angle grinder TS 500i was equipped with this brand new technology. Although its fuel consumption was reduced by 15 per cent, it nonetheless has 20 per cent more power than previous models. This year Stihl will introduce some new chainsaws and sweepers.

After the very promising first quarter of this year and with the company’s policy of careful planning and flexible production capacities the CEO’s forecast may well come true.

More information: stihl.de