A woven story: Alexander Rose presents outdoor furniture on spoga+gafa 2012

Alexander Rose is recognized throughout the UK and Europe for the quality and design of their outdoor furniture.

Their inspiring ranges of garden furniture are designed to make you feel at home in your garden. They offer a substantial choice of traditional and contemporary furniture, all designed and produced to exacting standards. Alexander Rose furniture is crafted for life, made for all seasons, and built to last.

For example the Ocean Range is woven with a triple tone bronze fibre in a V pattern that enhances the form of each model. This distinctive trade mark sets the collection apart from the simple straight weaving commonly used within the industry. The Ocean Range now consists of over twenty models across three sections – Maldives, Fiji and Wave – and has become firmly established within the Alexander Rose catalogue of innovative furniture, with a reputation for its originality, stunning looks and high quality hand crafted weaving.

Every model in the Ocean Range has been designed and developed between Alexander Rose in the UK and the team at Woven Furniture in the Philippines. From concept designs to technical fabrication drawings, each and every minute detail is carefully considered to achieve the best possible weaving and ultimate comfort. The inhouse designers of Alexander Rose are constantly developing new and inspiring furniture for the future, keeping the company at the forefront of design innovation and continue to maintain an excellent reputation within the garden furniture industry.

For further information: alexander-rose.co.uk/

Germans love their gardens

End May 2012 more than 480 leading DIY-executives participated in the 2. European Home Improvement Forum and discussed trends, customer behavior and market developments. The latest consumer study, done by GfK SE on behalf of the European Federation of DIY Manufacturers (fediyma), was presented for the DIY- markets Italy, Austria, Poland, Russia, the Netherlands and Turkey. GfK already in 2010 did a consumer survey in Germany, Spain, France, Belgium, Denmark and England.

This showed that for the Germans the feeling of wellbeing and feeling at home in their garden was particularly important. But they also like to work indoor and outdoor and love to make a lot of things themselves. 92 per cent of respondents enjoyed very much to spend time in their gardens. Most of the work – planting and watering – they do without any helping hands from outside (also 92 per cent of the participants of the study). Compared with the other countries the German leisure gardeners show the highest rate of gardening maintenance done by their own. The average of all countries is 89 per cent. At the bottom line: Spain with only 75 per cent.

Germans spend on average 600 € per year on garden maintenance and about 1.500 € for plants and ornamental measures. The French in comparison do not spend more than 400 € altogether. Thus, the Germans are champions in spending money on gardening.

Further information: fediyma.com

Zic Zac – For very small outdoor spaces, for picnics or open air day trips

Zic Zac is a practical balcony set which brightens the atmosphere with its fresh and cheerful vitality, its colours and its design. Zic Zac is ideal for small outdoor spaces.

One side of the Zic table can be attached to the wall and because of a simple mechanism, it can be easily closed and folded down. It is possible to store two Zac chairs inside. But it is also possible to use Zic table in a traditional way freestanding like a camping table. The whole set is available in seven different shades, form bright colours of fizzling orange, purple, red and lime green to the more subtle ones like anthracite, white and grey. Zic Zac is lightweight and easy to handle. It doesn´t require any end-of-season maintenance because the set is made of polypropylene fibre-glass, a material characterized by strong resistance to atmospheric pollutants.

Further information: nardigarden.com

Oceans Outdoor Furniture to launch its new 2013 range exclusively at spoga+gafa 2012

As one of the UK’s leading providers of PE Rattan Outdoor and Garden furniture, Oceans enters 2013 off the back of a very eventful 2012, which saw the company win more RHS awards, open over 15 new pop-up stores across the UK (including House of Fraser concessions) and become an exclusive supplier to furniture retailer DFS.

Established over 8 years ago, Oceans has led the way in design and innovation within the high-end outdoor furniture market, and not just as a reseller; Oceans also design, manufacture, import, warehouse and deliver their ranges direct to the customer. This means that Oceans has total control of the supply chain, from concept and design through to delivery and installation. Oceans have a distinguished brand in the industry and a solid reputation within the luxury products market, with the quality of the products being far superior to other rattan furniture providers.

One of main reasons Oceans is able to produce such high-quality products, is down to the development and use of the exclusive all-weather Oceana™ Weave. Oceans is one of only a handful of companies that manufactures its own weave, allowing them to manage quality from the start.

Recent hotel clients have included the iconic Brooklands Hotel in Surry, HS Hotels, Heythrop Park Resort, Holiday Inn Express and La Manga Club in Spain, to name but a few. Other noteworthy installations recently have included: The famed Sosban restaurant in South Wales and the Alton Towers Resort Spa.

Looking ahead to the 2013 range, Oceans is pleased to announce new additions, being exclusively launched at spoga+gafa 2012, including:

  1. A new range of Gazebos.
  2. A new range of PE Rattan Bar Island sets.
  3. A new range of stand-alone, multi-functional, coffee tables.

Be the first to view the new range, only at spoga+gafa 2012. Oceans can be found on Stand F011 – G010 (Hall 11, level 1, Aisle F, Stand 011). Trade visitors, retailers and distributors are invited to meet the Oceans trade team and enjoy a complimentary drink on the stand.

For enquiries or to book an appointment with a member of the Oceans Trade team at the show, call: +44 (0) 1295 221 169 or email r.chana@oceansint.com.


Improving the Garden Centre Industry Worldwide

The International Garden Centre Association (IGCA) provides valuable benefits for members around the world. Its key event each year is the International Garden Centre Congress held in a different country every year and provides unrivalled networking opportunities for members. The Congress sees over 200 of the best Garden Centre operators in the world meet together for one week and visit the best in Garden Centre retailing that the host country has to offer.

Milton Vadoulis from Vadoulis Plants Plus, Australia said: “We are a long way from the rest of the world in Australia but by attending IGCA Congresses, I have been able to see the latest trends in plants, catering, giftware and all other garden-related products. The Congress has helped me improve my business plus lift sales and profitability. The networking and communication opportunities with my peers provided by the Congress are an added benefit for my business.” John Zaplatynsky from Gardenworks, Canada said: “I have attended five Congresses now and there is no doubt that the ideas I have picked up have made a huge difference to my business. I now have friends in Garden Centres around the world and we discuss trends as well as very important business statistics such as wages to sales, average sale and many other areas that help us all. We are able to exchange ideas with members via Facebook and get great value out of the quarterly International E-News. One important aspect of the Congress is a working programme for younger employees and managers.”

The International Garden Centre Association is an independent not for profit organization committed to the continuous improvement of the international garden centre industry through co-operation with global partners to align international, regional and industry agendas. The Congress was held in Germany this August and will be in Australia in 2013 and Ireland in 2014. We ask you to contact us, enquire about joining and start benefiting.

Further information: intgardencentre.org