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Outdoor furniture made in Italy

Established in Umbria in 1951, by the 80s and 90s Emu had become a leading company in outdoor furnishing as a result of its legacy of local knowledge and skills in metal working.

In 2005, under the leadership of its former Chairman, Riccardo Biscarini, the company was able to begin to target its brand name thanks to the investment fund, L Capital, from the world’s top group for luxury goods LVMH (Louis Vuitton Moët Hennessy). This enabled innovative products to be produced in partnership with some of the successful international designers, without neglecting the company’s core business of classic products.

2011, the year of its 60th anniversary, saw the beginning of a new phase for Emu. The company finalised its move to the financial group Fondo Opera, with the ultimate aim of giving a fresh boost to the already expanding company, and at the same time of strengthening company capital. Contrary to recent trends towards decentralisation, production of Emu’s metal furniture is strongly established at the Marsciano plant, which covers 70,000 sq. m. and employs 150 workers. The quality of the furniture is guaranteed by its “made in Italy” production and by its commitment to continual technological research into materials and production techniques. Emu can already claim merit and is highly esteemed throughout the world, yet it is determined to continuously and steadily improve its know-how in the sector of metal processing.

Presenting Snooze, the re-interpretation of Siesta, a relaxing armchair with a simple and yet brilliant design launched by Emu in 1980. Now, the same mechanism has evolved and focuses upon a wider dimension and a covering in a highly resistant and colourful technical cloth for outdoor use. The Bahama deckchair was launched in the late 1970’s and is still in production. It has become a classic and has furnished all kinds of environments; from mountain chalets to seaside villas and small country gardens. Emu is presenting it in its 2013 collection with the addition of contemporary bright colours. Caprera is a chic & easy-style version of the classic and very popular Pigalle model. The contour of these chairs (launched in 1995) is re-interpreted through a new choice of colour and extreme versatility, making it easy to use. Lastly, the Arc-en-Ciel, in production since the 1970’s and launched in a new version in 2011, is now being offered in three new colours: dark green, lavender and orange that will be added to the other 10 already available. Ideal for those who like to furnish their space in an informal and unconventional way.

For further information: emu.it

 

 

1 Comment

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