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Koelnmesse Successful in China for Over 10 Years

This November the China International Hardware Show opens in Shanghai. It is the second largest of its kind after the INTERNATIONALE EISENWARENMESSE and both trade fairs are organized by the Koelnmesse and accordingly by its Chinese subsidiary.

China is one of the most important foreign markets for the Koelnmesse, there are trade fairs in Peking, Shanghai, Foshan (Shunde), Guangzhou, Macau and Hong Kong. The engagement in China has started more than ten years ago, when the subsidiaries Koelnmesse Co. Ltd. in Peking and Koelnmesse Ltd. in Hongkong as well as the Koelnmesse Shanghai Representative Office and the Koelnmesse Guangzhou Office were founded.

Right now there are nine trade fairs organized by Koelnmesse in China covering amongst others the fields of nutrition technology, tools and furnishing manufacture. There is also a huge interest in issues like energy and environment like at the Clean Energy Expo China or the UrbanTec China Conference (both in Peking) as well as technological topics like at the Agriculture & Food Expo in Harbin. Altogether there are around 6.000 companies and 200.000 visitors that participate in Koelnmesse events in China per year.

Another key aspect is the marketing of the leading Koelnmesse trade fairs in China. Of around 12.300 Chinese participations at German trade fairs in 2012, 3.500 were at Koelnmesse events. The trade fairs with the highest attendance of Chinese are the INTERNATIONALE EISENWARENMESSE, the Anuga, the garden trade fair spoga+gafa, the photokina and Asia-Pacific Sourcing.

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