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Gardening transforms from being “uncool” to “delightful”

Parents with children that do the gardening are amongst those lucky 15 per cent, whose kids’ favourite activities in the garden are not just playing or chilling. A recent survey carried out by Suttons Seeds shows that merely 15 % of young people aged between 15 and 24 do the gardening – at least occasionally.

Even when looking at the next age group, i.e. 25 to 34, this figure rises by only one per cent. According to the survey, teenagers do not see gardening as being “cool” and is simply non-existent for the vast majority of young people in their twenties. However, their attitude towards gardening changes once they are in their thirties. With the focus on career progression, marriage/partnership and home-making, people in their thirties tend to buy their first own house – naturally, with a garden. Now that they have their own garden, they want it to look nice and tidy. Out of necessity, the interest in gardening rises, but there is still a lack of knowledge. Ten years later, in their forties, interest and knowledge have significantly risen. From now on gardening is no longer just a chore; it has evolved into a delightful leisure activity. Another ten years later, when the former “gardening-isn’t-cool-teens” are in their fifties, they are very experienced gardeners with very good (13 %) or quite good (47 %) knowledge.

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