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Gardening is the New Luxury

All leisure activities have their time. The current trend is gardening, says futurologist Matthias Horx of the Future Institute in Kelkheim (Germany). However, gardening today differs a lot from what it used to be in former times. Today it is a kind of luxury.

The leisure industry has always been earmarked by activities that followed the latest trends. Crafting, cooking or even specific types of sport, as for instance jogging or aerobic dance, had their times in which everyone, who wanted to appertain, joined in. Currently gardening is the trendy leisure activity. The interest in nature and environment has grown strongly over the past 30 years and brought about people wishing “to let something grow”. Furthermore, says Horx, gardening satisfies aesthetic needs. There are simply no limits set to the amateur gardener’s creativity and thus, a modern garden always reflects a bit of its owner’s personality. The supplying industry, from garden chairs and lawn mowers to plants, has adapted itself to the amateur gardeners’ high demands for design and supplies everything the heart of a modern gardener could wish for. Be it Home Gardening, which integrates nature and garden into everyday life, or be it Urban Gardening, which creates wonderful nature experiences even on the smallest balcony, everything is possible, because there are equipment, accessories and plants matching each and every idea. This high degree of individuality does not just turn the garden into a unique part of nature; it also makes it a very personal piece of luxury. According to the Future Institute the new cult of garden and gardening will be very long-lasting.

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