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Folly: Sculptural Design by Magis

The bench Folly reminds of modern art and actually it can be seen as a sculpture that has the functionality of furniture. The Folly is the latest product by London designer Ron Arad for the Italian company Magis. He develops his designs by experimenting with the potential of new materials. This bench is crafted with a rotational moulding procedure out of polyethylene, the inner frame is made of galvanized metal sheet.

Its wavy shape was one of the eye-catchers at the Salon del Mobile in Milan, where it was first presented. The Folly is available in rust-brown and suitable for in- and outdoor use. Its spacious measurements of 360 x 83 x 95 cm make it possible for up to ten people to sit on it.

Magis says about the collaboration with Arad: “Ron Arad’s creations, whether functional or purely aesthetic, are characterised by motion, by soft lines that give all his works a highly dynamic orientation despite their primitive, simple forms.” 

The editors of the “Elle Decor International” magazine chose Magis as one of the few winners of the renowned prize EDIDA (Elle Deco International Design Awards). The award is given out in 13 categories and Folly excelled in the category “Outdoor”.  The awards show will be held in Milan on the “Salone del Mobile” 2014 on April 10th.

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