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Fiskars Group Rewarded for Outstanding Design

The Fiskars group won three of the coveted red dot design awards in the category „product design garden 2013”. The winners are the MyFirst Fiskars Kids Tools, the Fiskars SmartFit Bypass Pruning Shears and the flowerpot Helsinki by Ebertsankey.

The red dot design award is one of the most prestigious design competitions of the world and is reserved for exceptionally innovative high quality products. This year more than 1.800 companies from 54 countries have turned in their products to be judged by a jury of 37 renowned design experts.

MyFirst Fiskars consists of eight different garden tools especially made for kids. The developers observed children playing and designed the tools accordingly to their needs. They are supposed to stimulate the fantasy and creativity of children because they have a very distinctive look and feel compared to other garden tools for kids.

The Fiskars SmartFit Bypass Pruning Shears can be used by right handed as well as left handed gardeners no matter how large or small their hands are. The cutting capacity can be adjusted from 12 mm to 24 mm. The handles are made of fibre-glass reinforced synthetic material and are covered with the anti-slip coating SoftGrip.

The flowerpot Helsinki is characterized by its minimalist Scandinavian design. Its clear and innovative form and the natural look convinced the jury. Kostja Ebmeyer, Business Unit Director Container Gardening at Fiskars, commented on this: “We are glad to win such an esteemed award. We worked hard to offer innovative designs with a functional focus to our customers and the red dot award is a great appreciation of this work.”

Further Information: www.fiskars.com

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