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England’s Supermarkets Add Gardening Products to Their Assortment

Large English supermarket chains are stocking up on live plants, flower pots, seeds and gardening tools. Morrisons recently opened over one hundred small garden centres outside their supermarkets, Waitrose contracted the renowned garden reporter Alan Titchmarsh to promote their gardening products and Next is going to open twenty “Home & Garden” stores in which they tell to sell “literally everything for gardening”.

The latest Garden Products Distribution Market Report published by industry analysts AMA Research in March forecasts that sales of gardening products will grow 15 per cent by 2016. The supermarkets see their chances and  expand into this market.

Owners of garden centres are not happy with this development. They fear a decline in the value of gardening products. Iain Wylie, CEO of the Garden Centre Association told the Daily Telegraph: “Supermarkets can’t stock the depth or have the knowledgeable people garden centers have. […] Quality suffers and there are more imports. Conversely it gives garden centres a greater opportunity to sell more varieties and demystify growing.”

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