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ebertsankey – double brand, double service

Ebert and Sankey, two of the largest plant container brands in Europe, merged to create and market an inspirational range of plant container products more efficiently. The fusion of these two companies is the result of the growing synergies between the brands. Both companies have been part of the Fiskars family for over 10 years, with Sankey based in the UK and Ebert based in Germany.

The new double brand ebertsankey puts its focus on retail and consumers. By means of an extensive research and development programme, marketing and POS new potentials can be exploited, for the benefits of retailers and consumers.

Kostja Ebmeyer, Business Unit Director Container Gardening, at Fiskars underlines, “There is a tremendous potential for the trade to increase sales of container gardening. ebertsankey is focussed on helping our customers to reveal this potential and to make the best of it. We offer great new products with a fantastic brand creating a better platform for communication at point of sale. Simultaneously, we restructured our collection of products for a better overview, leading to faster buying decisions. The fresh and modern new brand, efficient point of sale communication and a great assortment of products will be supported by our commitment to provide the best standards in service, delivery and quality.”

On spoga+gafa 2012 Ebert and Sankey already represented themselves together as ebertsankey in one stand in hall 6.1. From 2013 a mutual website is supposed to be online.

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