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Crabtree & Evelyn Presents „The Avant Garden“ in London

An oasis in the middle of a metropolis: The installation “The Avant Garden” by Crabtree & Evelyn is blooming in London’s Covent Garden Market. The project at this year’s Chelsea Fringe Festival has been developed by Emma Coleman, a rising star of garden design. “The Avant Garden” is a celebration of the 15th anniversary of the Crabtree & Evelyn “Gardener’s Collection” and the 40th anniversary of the company.

The flower pots of the Avant Garden are made of wood and corton steel which develops an old withered look during the time of the installation. The selection of plants is inspired by classic herb gardens. One central topic of the project is water supply. Every pot stands for a certain amount of water consumed in everyday life. This is supposed to raise consciousness about the people’s water use.

Anna Paganelli, project leader of the Fringe Festival commented: “The Chelsea Fringe Festival helps to present new British talents, companies and communities to the public showing their love for gardening. It was fantastic to build this project and I hope that lots of people will enjoy this exhibition at this famous spot in London.”

Crabtree & Evelyn was founded 1973 in Cambridge, Massachusetts. The company offers lotions, scents, small gifts and gourmet food. The “Gardener’s Collection” is a product line inspired by nature with natural ingredients and extracts from plants like rosemary, lavender and sage.

Further Information: chelseafringe.com and crabtree-evelyn.co.uk

 

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