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Charity at the cash desk

Traditionally, the Christmas season is the popular time of the year for charity. It is therefore quite remarkable that German trading companies will start their charity project after the festive season in March 2012. Charity always contains profound marketing aspects, but this project is much more than just clever marketing – it’s long-term and transparent.

It’s brand new in Germany and it’s a splendid idea – not just for marketing purposes: Several German trading companies team up to support social projects. Their motto is “Small change. Great impact.“, which means that customers of the participating companies can round up the invoiced amount by up to ten Euro-Cent. These extra Cents will then be used as a contribution to solving some of the most urging social problems in Germany, as for instance child poverty, juvenile violence or equal opportunities. The project starts on 1 March 2012 and participation is by all means voluntary for the customers. So far trading companies from the food, clothing, sports and DIY-industry have agreed to team up for the project. The idea for “Small change. Great impact.” was floated by the foundation of “Germany rounds up”. Together with a group of independent experts the foundation’s board of trustees will decide which social project shall receive the money. The board’s decision will be publicly announced on the foundation’s website deutschland-rundet-auf.de Companies, who wish to become a partner and participate in the initiative, can easily join by just filling in a small form on the website.

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