Gardening is the New Luxury

All leisure activities have their time. The current trend is gardening, says futurologist Matthias Horx of the Future Institute in Kelkheim (Germany). However, gardening today differs a lot from what it used to be in former times. Today it is a kind of luxury.

The leisure industry has always been earmarked by activities that followed the latest trends. Crafting, cooking or even specific types of sport, as for instance jogging or aerobic dance, had their times in which everyone, who wanted to appertain, joined in. Currently gardening is the trendy leisure activity. The interest in nature and environment has grown strongly over the past 30 years and brought about people wishing “to let something grow”. Furthermore, says Horx, gardening satisfies aesthetic needs. There are simply no limits set to the amateur gardener’s creativity and thus, a modern garden always reflects a bit of its owner’s personality. The supplying industry, from garden chairs and lawn mowers to plants, has adapted itself to the amateur gardeners’ high demands for design and supplies everything the heart of a modern gardener could wish for. Be it Home Gardening, which integrates nature and garden into everyday life, or be it Urban Gardening, which creates wonderful nature experiences even on the smallest balcony, everything is possible, because there are equipment, accessories and plants matching each and every idea. This high degree of individuality does not just turn the garden into a unique part of nature; it also makes it a very personal piece of luxury. According to the Future Institute the new cult of garden and gardening will be very long-lasting.

Eden made in Russia

Life in Russia is an everyday challenge – and so is gardening there. Although gardening can be pretty difficult in Russia because of the rough climate, Russians love it and mix work with pleasure.

From the biggest challenge for Russian gardeners, i.e. the unforgiving weather, arises the second challenge: the gardening knowhow. Russian gardening bloggers have extensive knowledge of what and when to do and how to do it best in the garden. The intense exchange of information is therefore vital for achieving good results with the gardening activities. This is even more important, as the favourite trend in Russia is kitchen gardening, which is more than just nice to do, as for instance in Britain. In Russia kitchen gardening is also a sort of necessity. When the harsh Russian winter puts an end to the autumn harvest, the urban gardeners proudly enjoy their homegrown vegetables and fruits.

For Russian gardeners organic gardening is not a matter of environmental protection or health, as it avoids chemicals, but above all, it is cheap. Russians, who live in the big cities and neither have a garden nor can afford a dacha, grow the vegetables in their apartments or on the balconies. Cutting costs is an important reason for the huge popularity of kitchen and organic gardening, but it is not the only one: It is also the creativity in building a personal paradise coupled with satisfying the Russian passion for gardening. The Russian gardeners do not spend much money on their gardens; on average it is just 34 Euros (45 $) per year.

More information: newsroom.husqvarna.com

Gardening in Sweden: Women only!

Sweden is said to be one of the most modern and progressive countries in Europe. Amongst many other things, Swedes are very proud on their gender equality. However, when it comes to gardening this has no significance whatsoever.

It seems as if time stands still in Swedish gardens. Old traditions and an updated grandmother-like shape give Swedish gardens an old-fashioned, yet trendy, style. Although the country is widely known for its achievements in gender equality, this does not apply to Swedish gardens. Notwithstanding that the one of the strictest female quota in Europa was introduced for the composition of the supervisory boards of Swedish stock corporations, female Swedes love to live the old-school way in their gardens. There they regard themselves responsible for the well-being of their families and by all means is it their task to make home and garden a cosy place. Men are only allowed to carry out the hard garden work, for instance digging holes, mowing the lawn, chopping trees etc. Therefore, Swedish gardens have a pleasant female touch, which gives them a highly emotional and thus friendly identity. Swedish families are proud of their mothers und wives and appreciate all the efforts the women make for turning the garden into such a lovely place. The dominant garden trend in Sweden is a mixture of re-creating wilderness and feel-good-garden, both perfectly matching the old-fashioned style. The plants in these gardens must, of course, be very beautiful. In their garden lives, Swedish emancipated women like making jams and syrups. Thus, they also grow lots of fruits and vegetables, which they then cook and bake together with family and friends for the many garden parties during the summer season. The Swedish gardeners are the top spenders on gardening and outdoor living. On average they spend 190 Euros (250 $) per year on their gardens.

More Information: newsroom.husqvarna.com

 

The South African mix

The English heritage is widely spread in South African gardens. Traditional English plants like roses, petunias and begonias are very popular. However, what makes the South African gardens so interesting is the mixture of English tradition and native exotic plants.

The favourite topic of South African garden bloggers is how to grow these typical English plants successfully in the African climate. Another very important subject is the perfect lawn. This, however, seems to be a never-ending story, because it is pretty difficult to keep the lawn green in South Africa. Along with the traditional English flowers, vegetable beds can be found in many gardens. The main reason for growing the own vegetables is, as in most other countries, the desire for healthy food and, of course, the feeling of happiness when harvesting the self-grown food. South African gardeners grow their vegetables in organic gardens and they do it with a lot of effort and dedication. Alongside the English tradition, there is a huge interest in the native plants, with aloe being one of the most popular ones. All this creates an own cultural mix, which makes South African gardens so interesting and rich in variety.

More Information: newsroom.husqvarna.com

 

Brazilian gardening: Everywhere is room for a plant

People in Brazil are passionate gardeners. Even those living in the very densely populated areas of the country do not want to live without a garden. However, sometimes the “garden” is no more than a container or a couple of flowerpots.

A big house with a large garden is a sheer luxury, most people in Brazil cannot afford. Nevertheless, for a Brazilian lack of space is no excuse for not having a garden. Living in a small house or even an apartment does therefore not necessarily mean that it is impossible to have a garden. Necessity is the mother of invention and so every little space inside and outside the house, be it on the balcony, the rooftop or the pavement, is being used for placing pots or containers. So it doesn’t come as a surprise that the favourite Brazilian gardening trends are urban gardening, container gardening and indoor gardening. Due to the circumstances given, the pots and containers are an important part of the garden. They therefore have to be very decorative and must contribute to the aesthetic appeal. Moreover, these pots and containers are often used as a sort of living green fence put up around the houses. The plants used can be ornamental plants or herbs and vegetables. Everything is possible and everywhere is room for a plant. Even house owners with large gardens are enthusiastic about container gardening, because they appreciate the easy maintenance and flexibility. Containers and pots can be easily moved on the terrace or within the garden, thus giving the garden a new look without huge efforts but at very reasonable expenditure. Although Brazilians are passionate garden lovers, they are not among the top spenders on gardening and outdoor living. On average they only invest 17 Euros (22 $) per year in their garden.

More Information: newsroom.husqvarna.com