Especially in winter, we long for something green in our own four walls. So why not plant a herb garden in the kitchen? “Indoor Farming” is the urban trend towards self-sufficiency in herbs and vegetables.
Indoor Farming: herb gardens in the kitchen
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“In this way an overstimulation can be prevented at Christmas time” – an interview with Oliver Mathys (Marketing and Sales Consultant)
The summer is gradually coming to a close… And the first Christmas items are already on sale in the retail outlets in mid-September. And it won’t be long before the corresponding design at the POS follows. In November at the latest the Christmas business is in full swing in the green industry. Even though this increasingly early Christmas hype tends to irritate many of the customers. We discussed the theme with Oliver Mathys. As a marketing and sales consultant, he develops sales concepts and supports companies with the implementation thereof.
Online trade: There are no longer any universally applicable recipes for success
The online trade continues to be the industry’s strong growth driver. In the first quarter of 2018, a 10.6 percent increase was recorded compared to the same period of the previous year, according to the current figures of the Bundesverband E-Commerce und Versandhandel Deutschland e.V. (bevh) (German E-commerce and Mail Order Trade Association e.V.). Nevertheless, this doesn’t necessarily mean that it is plain sailing for online shops. The competition from Amazon is too tough for many of them. According to the Institut für Handelsforschung (IFH Köln) (Institute for Trade Research), almost every second Euro spent on the web in Germany flows into the tills of the giant.
Urban gardening: Do-it-yourself becomes do-it-together
Six or seven years ago there was quite a stir in the press. All of a sudden urban gardening was the major green theme. Activists, who turned wasteland or the rooves of multi-storey car parks into gardens to grow their own salad and keep chickens, became the media’s darlings. Now that the media interest has in the meantime died down somewhat, we wanted to know whether the people are still keen on joint gardening projects in the cities. Was it just a fashion trend or has the movement further developed?
Inspiration and orientation: Garden furniture at the POS
How can garden furniture be effectively presented on the sales area in the era of the online trade? Industry experts see an increasing need for new shop concepts here and are convinced: Today attention is primarily aroused via content and emotion.