Oliver Mathys is an acknowledged market expert and networker of the green industry. He develops sales concepts for garden centres and DIY stores and supports them with the implementation thereof throughout the whole of Europe. We talked to him about his ideas for POS design in the summer and about what garden centres should definitely pay attention to during these months.
Last summer has shown what effects climate change can have. Temperature and solar radiation increased in some regions of the world, while in others precipitation increased. Manufacturers of outdoor furniture are adapting to such climatic changes with particularly durable materials.
Especially in winter, we long for something green in our own four walls. So why not plant a herb garden in the kitchen? “Indoor Farming” is the urban trend towards self-sufficiency in herbs and vegetables.
The summer is gradually coming to a close… And the first Christmas items are already on sale in the retail outlets in mid-September. And it won’t be long before the corresponding design at the POS follows. In November at the latest the Christmas business is in full swing in the green industry. Even though this increasingly early Christmas hype tends to irritate many of the customers. We discussed the theme with Oliver Mathys. As a marketing and sales consultant, he develops sales concepts and supports companies with the implementation thereof.
The online trade continues to be the industry’s strong growth driver. In the first quarter of 2018, a 10.6 percent increase was recorded compared to the same period of the previous year, according to the current figures of the Bundesverband E-Commerce und Versandhandel Deutschland e.V. (bevh) (German E-commerce and Mail Order Trade Association e.V.). Nevertheless, this doesn’t necessarily mean that it is plain sailing for online shops. The competition from Amazon is too tough for many of them. According to the Institut für Handelsforschung (IFH Köln) (Institute for Trade Research), almost every second Euro spent on the web in Germany flows into the tills of the giant.