International Green Roof Congress 2013

The 3rd International Green Roof Congress will take place in Hamburg, Germany. The event will be organized by the International Green Roof Association (IGRA) from 13 – 15 May 2013 at the Empire Riverside Hotel.

The port metropolis Hamburg already is part of the Premier League of German Green Roof Communities since the 80s. New challenges to be faced in the contexts of climate protection and urban living quality, put Green Roofs back on the agenda. Visitors can expect a high-class congress programme with lectures, workshops and excursions, including the International Garden Show and the International Building Exhibition – Building the City Anew (IBA), both taking place this year in Hamburg.

The list of speakers includes sustainability experts from different disciplines like Kai-Uwe Bergmann (BIG), Prof. Herbert Dreiseitl (Atelier Dreiseitl), Wong Mun Summ (WOHA), Peter Busby (Perkins + Will), Prof. Dr. Manfred Köhler (University of Applied Sciences Neubrandenburg), Martin Haas (STUDIO 2050), Roland Appl (International Green Roof Association) and Ilya Mochalov (International Federation of Landscape Architects).

The multidisciplinary platform for Green Roof applications in the field of architecture, landscape architecture, urban waterscapes and urban planning is under the patronage of the German Federal Minister of Transport (BMVBS), Building and Urban Affairs.

Further information: greenroofworld.com

 

Important brands have already registered for spoga+gafa 2013

“Grow on” – that could be the motto for spoga+gafa 2013 and the signs for that growth are all “green”. After all, spoga+gafa 2012 concluded on a high note and preparations for the international garden trade fair 2013 are already in full swing. The results are impressive. With nine months still to go before the event, many well-known exhibitors from Germany and abroad have already registered to take part in the trade fair – 75 per cent of the gross exhibition space is already occupied. One thing is certain, when Cologne once again hosts the “green sector”, from 8th to 10th September 2013, trade visitors can look forward to a diverse product range in the exhibition areas for garden living, garden care, garden creation, garden basic and the premium area garden unique.

“Well-known faces” from 2012 as well as new exhibitors have secured their place in the exhibition centre. New and returning exhibitors include Landmann and WMF. Their participation will expand the product range in the Grill/BBQ area, where they will find themselves in very good company since Barbecook, Outdoorchef, Rösle and Weber-Stephen have already confirmed that they’ll be exhibiting at spoga+gafa 2013.

But things are looking good in other areas of the trade fair as well. Aqua Lung, BM-Massivholz, Briggs & Stratton, Capital Ornaments, Dachser, Elho, EMSA, Fitt, Friedola, Haans, Hartman, intex, IPV, Keter, Koopman, Lafuma, Lechuza, Positec, ratioparts, Ribimex, ScanCom, Scheurich, Sieger, Soendgen, Vannucci and Weka are only some of the companies that will be taking advantage of spoga+gafa 2013 as a platform for presenting their new products and innovations.

The area at the fair that presents exclusive, design-oriented and high-quality products: since 2011 garden unique has been the platform for premium international garden furniture brands at spoga+gafa. Today, only two years after the premium hall was launched, it’s clear that garden unique got off to a good start, continued to expand and is now well-established. Requests continue unabated for presentation space in this exclusive atmosphere. Barlow Tyrie and Viteo are good examples of exhibitors that have been there before and are looking forward to returning. Both of these companies were newcomers to the premium hall in 2012 and they’ve already secured their places in the garden unique area for 2013. The same goes for Emu, Glatz, Nardi, Schaffner, Skargaarden, Umbrosa, Vermobil, Villa Home & Garden and Weishäupl.

Further Informati0n: spogagafa.com

Trade fairs remain important for B2B communications

As far as business-to-business communications are concerned German companies consider trade fairs still one of the main tools. For the season 2013/2014 nearly one quarter of exhibiting companies plan to increase their trade fair budgets, while 60 % tend to spend the same. These are the findings of a representative survey of 500 German exhibitors at trade fairs carried out by TNS Emnid and commissioned by AUMA, the Association of the German Trade Fair Industry.

In 2012, based on the latest results and despite the deteriorating economy, AUMA anticipates a slight increase in exhibitors and about the same in attendance as AUMA Chairman Hans-Joachim Boekstegers told at the association’s autumn press conference in Cologne.

According to Boekstegers and due to the global economic situation also the German trade fair industry is deteriorated as the capital goods industry is suffering from order losses. The continuing Euro crisis is also accompanied by a setback effect. The growth rates in Eastern Asia and Brazil have still a positive effect, although not as strong as in the past.

The AUMA MesseTrend, the annual exhibitor survey carried out by TNS Emnid, also gives remarkably positive figures. In Germany, 24 % of exhibiting companies plan to increase their fair budgets, only 14 % consider cutbacks. Larger companies in particular consider to spend more in trade fairs: around 30 % of exhibitors with a turnover of more than 50 million euros tend to invest more, 10 % plan to invest less, and 27 % of capital goods manufacturers, a group who frequently is present at trade fairs, plan to increase their trade fair spendings.

In particular, those companies planning to increase their trade fair budgets also aim to invest more in larger stands and in stand construction as well as in communications and services. According to Boekstegers, there is substantial willingness to improve the quality of participations.

Almost two-thirds of German exhibitors intend to remain taking part in the same number of domestic fairs as in the past. Because of the fact that 17 % plan to participate in more trade fairs and the same percentage in less, this indicates a stable number of exhibitors on the German market. Currently, trade fairs account for 42 % of B2B communications budgets, nearly the same percentage as in recent years. In the capital goods industry the figure is 47 %.

AUMA Chairman Boekstegers: “Among the industry’s various forms of communications trade fairs remain essential. 83 % of exhibiting companies consider trade fair participation to be an important or very important part of their communications strategy, the same percentage as five years ago. Trade fairs represent the main form of communications for these companies.”

AUMA has already projected the initial results for 2012. It expects exhibitor numbers at 161 international exhibitions to rise by around 1.5 %, compared with corresponding previous events (2011: +3.1%). According to Boekstegers, in view of the deteriorating economic situation these figures were better than expected. The increases in foreign participation were above average, he said. Germany’s relatively positive climate for consumers and investors had attracted foreign industry. Many companies from recession-hit countries in southern Europe also made use of trade fairs in Germany to export their goods worldwide.

In 2013, despite the economic slowdown, AUMA expects exhibitor and visitor numbers to remain more or less stable.

Further information: auma.de

Graines d’Or winners 2012

In the beginning of December as every year the winners of the Graines d’Or prize were decorated in Paris Lido. An international jury selected the most innovative sales concepts of garden centers from eight European countries. Sustainability, customer retention, social engagement und innovation were the most important criteria.

The Graines d’Or prize has been created 27 years ago by the French gardening magazine „Jardineries“. Since three years this originally French prize got a European dimension. Next to five German companies, this year’s competitors came from Belgium, Spain, Great Britain, France, Italy, Switzerland and the Netherlands.

The winners 2012:

Next to the three main prizes also some special prizes were awarded. These winners are:

The ceremony in Lido took place on December 5th, 2012 with an audience of more than 600 people. The event in the French capital was accompanied by an international congress with the following speakers: John Stanley, Rachel Doyle, Erwin Meier and Nick Stodel.

Germany: 42.3 million people shop online

In Germany, some 42.3 million people bought or ordered goods or services for private use over the internet in 2012.

The Federal Statistical Office (Destatis) also reports that this corresponds to 74% of all internet users older than ten. Accordingly, the proportion of internet users shopping online has risen by 8% or 8.8 million since 2007.

About 14% of the German Onlineshoppers use the web also for purchases in other countries of the European Union. 8% even order goods from outside EU (e.g. US, China or Switzerland).

Further information: destatis.de/EN