Christoph Werner becomes Vice President in Koelnmesse trade fair management team

With Christoph Werner, 37, the Koelnmesse trade fair management team has gained a new Vice President with a broad range of trade fair experience.

As of 1st April 2012, Christoph Werner will be responsible for events in the House, Garden and Leisure sector and the Health area. Among the trade fairs in these sectors are spoga+gafa, EISENWARENMESSE – International Hardware Fair Cologne, INTERMOT Cologne, the International Dental Show (IDS) and Paint – Finishing & Facade.

Christoph Werner has occupied responsible positions in the international trade fair business for more than a decade. His first position was that of Sales Executive and Project Manager Sales at Reed Exhibitions Deutschland GmbH. He has been a project manager at Koelnmesse since April 2005. Among other trade fairs, he has been on the support teams for ProSweets Cologne and photokina.

Christoph Werner will succeed Metin Ergül, who is leaving Koelnmesse as of 31st March 2012 to take on new challenges as the managing director of a company in the healthcare market.

Stricter controls on pest control products

“Biocides” – ranging from rat poisons to wood preservatives – will be subject to tougher safety checks, following a European Parliament vote on Thursday, January 17, 2012. The updated rules aim to better protect human health and the environment, while streamlining the marketing approval process.

Council, which has already provisionally agreed to the new legislation, must give a formal green light for it to enter into force.

Furniture

The updated legislation closes a loophole so that treated products – such as furniture sprayed with fungicide or anti-bacterial kitchen worktops – will be included under the rules and labelled. Agricultural pesticides will continue to be covered by other EU legislation.

Restricting harmful substances

The most problematic substances – such as those that are carcinogenic, affect genes or hormones or are toxic to reproduction – should in principle be banned. Exceptions should only be made in Member States where strictly necessary, for example if a biocide is needed to safeguard against a specific danger to health. Approvals and renewals will be time-limited, while safer alternatives are developed.

Concerned about possible risks of nanotechnology, MEPs secured separate safety checks and labelling for products containing nano-sized materials.

Opening up the market

The new legislation further harmonises the EU market for biocidal products and sets deadlines for applications to be assessed. The recognition of approvals among Member States will be improved and the possibility to apply for authorisation at EU level will be phased in from 2013, becoming possible for most biocidal products by 2020.

Source: europarl.europa.eu

Charity at the cash desk

Traditionally, the Christmas season is the popular time of the year for charity. It is therefore quite remarkable that German trading companies will start their charity project after the festive season in March 2012. Charity always contains profound marketing aspects, but this project is much more than just clever marketing – it’s long-term and transparent.

It’s brand new in Germany and it’s a splendid idea – not just for marketing purposes: Several German trading companies team up to support social projects. Their motto is “Small change. Great impact.“, which means that customers of the participating companies can round up the invoiced amount by up to ten Euro-Cent. These extra Cents will then be used as a contribution to solving some of the most urging social problems in Germany, as for instance child poverty, juvenile violence or equal opportunities. The project starts on 1 March 2012 and participation is by all means voluntary for the customers. So far trading companies from the food, clothing, sports and DIY-industry have agreed to team up for the project. The idea for “Small change. Great impact.” was floated by the foundation of “Germany rounds up”. Together with a group of independent experts the foundation’s board of trustees will decide which social project shall receive the money. The board’s decision will be publicly announced on the foundation’s website deutschland-rundet-auf.de Companies, who wish to become a partner and participate in the initiative, can easily join by just filling in a small form on the website.

Metin Ergül leaves Koelnmesse

Metin Ergül, Head of Trade Fair Management at Koelnmesse, is going to leave the enterprise by the end of March 2012. He will take up new employment as director of an enterprise in the health care industry.

Ergül has been employed with Koelnmesse since 2006. During the past years he successfully developed the trade fairs in the field of home, garden and leisure industries, for instance the spoga+gafa, the spoga+gafa horse, the Cologne Marathon Expo, the international hardware trade fair, the Asia Pacific Sourcing and the China International Hardware Show abroad. Until a successor has been nominated, Koelnmesse-director Katharina C. Hamma takes over his responsibilities.

German trade fairs are most popular

Everyone in Europe is talking about “the crisis”. However, despite currency problems and debt crisis the German trade fair industry faces an upward trend – and many exhibitors intend to spend even more money on their trade fair appearances in 2012 and 2013.

According to a recent survey carried out by TNS Emnid for AUMA, the German association for trade fairs, 30 % of those companies represented at a trade fair in 2011 will ramp up their trade show budgets. Another 55 % will neither increase nor decrease their spending. In most cases the extra money will be spent on a more attractive design of the booth or its enlargement. Thus, trade fairs continue to play a vital role in the marketing strategies of large and small companies alike, which is also reflected by the fact that more and more small companies decide to exhibit at relevant trade shows. Trade fairs in Germany become increasingly interesting for exhibitors from abroad, which resulted in a surpassing plus of 4 % in 2011. “Many non-European companies that want to explore the European market start by exhibiting on trade fairs in Germany” says AUMA-Chairman Hans-Joachim Boekstegers. But also for those foreign companies that have already established their products on the European and/or German market are German trade fairs an important marketing tool: AUMA forecasts a further increase in the numbers of exhibitors and visitors of two per cent in 2012.

Further information on trade fairs in Germany this can be obtained under: auma.de