grow – Inspiring international artists

The international trade fair for the garden industry is also exploring new ideas when it comes to its advertising campaigns.

In collaboration with the Egger Grey agency in Berlin, spoga+gafa will be presenting five international artists who have gained inspiration from the event’s central theme “grow” and have interpreted it in their own special way through their illustrations.


Acci Baba
From a very young age, the Japan native has worked on refining his skills in traditional calligraphy. His mother, who is also his biggest mentor, introduced him to this historic art form. Acci spent some time in San Francisco before he found success with his artwork in Tokyo. He currently lives with his family in Berlin. 

Apo Fousek
Apo is an extraordinarily talented artist, skater and surfer. When he’s not working, you will find him riding the waves in Brazil or California. The environmental activist is a celebrated artist of the Brazilian underground.

Matthias Gephart
Dada, pop and subculture? Based in his adopted hometown of Berlin, Matthias combines various styles with a graffiti background from his time in Germany’s Ruhr region. His illustrations have been recognised with the “Red Dot Design Award” and the “Art Directors Club Award”, already appearing in multiple international media publications. 

Neil Duerden
The illustrator and designer is regarded as an expert on the theme of “mixed media”. He has a superb command of pixels and vectors in equal measure. Based in Manchester, Neil lets his imagination run free when creating pieces of work for international clients.

Stephanie Wiehle
This artist from Berlin always had a soft spot for pen and paper. It thus came as no surprise that she channelled this talent into becoming an illustrator. Whether with pen, fineliner, graphite or paintbrush, Stephanie loves to draw by hand. She has a particular interest in typography, where her fondness for a detailed, playful style can be further explored.

 

A planted royal crown for the jubilee of the Queen

To commemorate The Queen’s Diamond Jubilee, The Royal Parks has installed a magnificent floral crown in St James’s Park at the end of May.

The Royal Parks are enjoyed by many for the diversity and quality of their horticultural displays and plant collections. This display reflects The Royal Parks’ commitment to horticultural excellence and will be enjoyed by visitors celebrating the Jubilee in St James’s Park.

It took five weeks to construct the floral crown which is 4 meters tall and 2.5 meters wide. Weighing approximately five tonnes, the crown will sparkle with the brilliant blooms of 13,500 plants in the colours of the coronation crown’s sapphires, tourmalines, amethysts, topazes, citrines and gold. The display even features a planted red cushion.

This planted crown is supported by a steel framework that took four weeks to construct. The 13,500 Kernock Park plants were grown in Cornwall and took a week to put in place. The crown will be carefully looked after by skilled gardeners working for The Royal Parks.

For further information: royalparks.org.uk

A View on the Garden Season 2012 – Trade and industry are optimistic

Weather conditions play a significant role in the success of the garden supply business. Trade and industry are optimistic about the 2012 gardening season, as the trend towards ‘outdoor-living’ continues. According to experts in the sector, the demand for high-quality products is still strong.

The Association of German Sporting Goods Manufacturers (BSI) can look back on a successful 2011. Many BSI member companies report sales increases in the high single-digit region. More and more, consumers are prepared to pay a higher price for better quality and products that are manufactured in a sustainable manner. Because of strong pre-orders for the current year and the very positive start to the present season, the BSI and its member companies have high expectations for spoga+gafa 2012 and the 2013 buying season.

The German Garden Industry Association (IVG) reported that there were some clear winners in 2011 – in particular in relation to grill related merchandise. However, the greenery, outdoor, garden furniture and ceramics and decorations product ranges also performed well. Powered garden equipment manufacturers also reported satisfactory growth. The IVG believes that the trend toward using the garden as a place to relax, pursue leisure activities and express oneself creatively will continue undiminished. The cultivation of fruit and vegetables is also enjoying a comeback.

According to the Barbecue Industry Association (BIAG) the trend towards outdoor living and the barbecue culture are having a complementary effect on each other. Barbecuing is developing into a cultural phenomenon and is becoming a year round-activity. Customers want to have fun ‘outdoors’, and are ready to pay more money for high quality or more individualised equipment

The BHB – Retailers’ Association for Building, Home Improvement and Gardening – is reporting an exceptionally good start to 2012. In 2011, the gardening segment of building and DIY stores posted gross turnover of around 4.1 billion Euros – two per cent more than the figure for the previous year.

The German Garden Centre Association (VDG) reports that most garden centres ended 2011 with a healthy increase in turnover. Especially stores offering a large variety of merchandise or an inviting catering area where customers could linger were able to benefit according to the VDG. Furthermore, garden centres run by owner-operators benefited from their expert know-how. The VDG noted that demand for brand-name products and regional products was particularly high in 2011. This year has also started very well for garden centres.

 

European press conference: spoga+gafa 2012

Katharina C. Hamma, managing director of Koelnmesse, informed in May during in a press conference journalists from 15 nations about the international garden fair spoga+gafa.

The global meeting for everyone working in the gardening or recreation sector takes place from 2nd to 4th of September 2012 in Cologne, Germany.

Nielsen: Increasing global consumer confidence

Global consumer confidence increased five index points to 94 in Q1 2012, according to global consumer confidence findings from Nielsen. Nielsen is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties.

Households around the globe experienced brighter personal situations in terms of jobs and personal finances last quarter, especially in the U.S. and Asia, which was reflected with improved consumer confidence and higher discretionary spending,” said Dr. Venkatesh Bala, chief economist at The Cambridge Group, a part of Nielsen. “While global economic conditions are more stable than in the depths of the European sovereign debt crisis late last year, underlying economic conditions are still fragile and fluid in many parts of the world, which could affect consumer confidence and spending momentum for the coming quarter.”

In the U.S., consumer confidence rose nine points to 92, its highest level since before the recession while China’s consumer confidence increased two points to 110, its highest level since the inception of Nielsen’s index in 2005.

The biggest quarterly confidence gains last quarter came from Taiwan (+13), Chile (+11) the United States (+9), Venezuela (+9), Malaysia (+6), Denmark (+6), Estonia (+6), Saudi Arabia (+6), United Kingdom (+6), and Peru (+6).

India remained the world’s most optimistic market for the ninth consecutive quarter with a one point consumer confidence increase to 123, followed by Saudi Arabia (119), Indonesia (118) and the Philippines (118). Hungary was the world’s most pessimistic market at 32 index points, followed by Greece (37) and Portugal (39).

For further information: nielsen.com