“Theme worlds at the POS shouldn’t just be exhibition spaces” – An interview with Konni van Delft (Visual Merchandiser)

Konni van Delft – Photo: konnivandelft.nl

Konni van Delft was born in North Germany, has however been living in the Netherlands since the mid 1970s. The florist has been working as a freelance visual merchandiser since 1986. She advises garden centre in the Netherlands, Germany, Latvia, Lithuania and Italy. Sales presentations and cross-selling as well as employee training are her special areas in these sections.