Fleuroselect Declares 2015 as Year of the Sunflower

The international organization for the ornamental plants industry, Fleuroselect, is calling 2015 the “year of the sunflower”.

This marketing campaign is geared towards home gardeners and is supposed to promote the use of sun flowers in private gardens. Fleuroselect is hoping to increase the sales of seeds and plants for producers, suppliers and retailers. The sunflower campaign will be promoted in all major European countries during the main selling period in 2015.

Campaign supporters have the possibility to use a range of marketing materials: A “Year of the sunflower” logo, available in English, German, Dutch, French, Italian and Spanish can be used as stickers for seed packaging or plant labels. Fleuroselect also provides a library with sunflower images, an instructional “how to” video for planting sunflowers, website banners, press releases and a range of point of sale materials for retailers.

Further information: fleuroselect.com

Weber Stephen Opens First Concept Store in Berlin

The American BBQ company wants to try out new sales concepts and innovations in the world’s first Weber Original Store.

The shop is located on the Litfaß-Platz 1 near the Hackescher Markt in Berlin’s centre. The purpose of the new location is to optimise and advance sales strategies like the sales conversation, the PoS-experience, and multichannel marketing. There will also be a new online store that brings the new concepts into the net. The location Berlin is supposed to push sales on all levels, according to Weber Stephen.

The new store will offer a “360-degree Weber experience” on 500 square metres. Besides the product range there will be information about the company history and large assortments of Weber merchandises, wines, spices, and fresh meat. One of the store’s highlights is the integrated BBQ-Academy where “Weber Grillmasters” can share their secrets with up to 30 attendants. Larger events can be held in the store with up to 100 visitors. The business manager will be Joachim Beckert who already worked for Apple in Berlin and Hamburg.

Further Information: weberstephen.de

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