Fleuroselect Declares 2015 as Year of the Sunflower

The international organization for the ornamental plants industry, Fleuroselect, is calling 2015 the “year of the sunflower”.

This marketing campaign is geared towards home gardeners and is supposed to promote the use of sun flowers in private gardens. Fleuroselect is hoping to increase the sales of seeds and plants for producers, suppliers and retailers. The sunflower campaign will be promoted in all major European countries during the main selling period in 2015.

Campaign supporters have the possibility to use a range of marketing materials: A “Year of the sunflower” logo, available in English, German, Dutch, French, Italian and Spanish can be used as stickers for seed packaging or plant labels. Fleuroselect also provides a library with sunflower images, an instructional “how to” video for planting sunflowers, website banners, press releases and a range of point of sale materials for retailers.

Further information: fleuroselect.com

Weber Stephen Opens First Concept Store in Berlin

The American BBQ company wants to try out new sales concepts and innovations in the world’s first Weber Original Store.

The shop is located on the Litfaß-Platz 1 near the Hackescher Markt in Berlin’s centre. The purpose of the new location is to optimise and advance sales strategies like the sales conversation, the PoS-experience, and multichannel marketing. There will also be a new online store that brings the new concepts into the net. The location Berlin is supposed to push sales on all levels, according to Weber Stephen.

The new store will offer a “360-degree Weber experience” on 500 square metres. Besides the product range there will be information about the company history and large assortments of Weber merchandises, wines, spices, and fresh meat. One of the store’s highlights is the integrated BBQ-Academy where “Weber Grillmasters” can share their secrets with up to 30 attendants. Larger events can be held in the store with up to 100 visitors. The business manager will be Joachim Beckert who already worked for Apple in Berlin and Hamburg.

Further Information: weberstephen.de

FishPlant: Raise Fish and Grow Plants with Aquaponics

In times of excessive use of natural resources, people are compelled to think about new ways of growing food. The soil we grow our plants on is limited and the amount of animals we can hunt is shrinking. There is an acute threat of overfishing the oceans and the populations of many fish species cannot recover anymore. At the same time breeding fish costs lots of energy and creates waste.

One solution to these problems could be Aquaponics. Aquaponics combines the techniques of aquaculture and hydroponics to save energy and waste, by growing vegetables and fruit and breeding fish in the same enclosed artificial ecosystem. The idea is that the waste produced by the fish can be used to provide nutrients for the plants. The fish provide waste that is converted into nutrients by bacteria. The nutritious water is then given to the plants, which helps them grow. At the same time the water is being cleaned by the plants and the rest is given back to the fish. This way water is saved and there is no need for soil, clay pebbles or a similar recyclable substrate is used instead.

Aquaponics is primarily applied by professional breeders, but the British company FishPlant offers a solution for private customers who want to give it a try. The FishPlant system includes everything necessary for starters. The water distribution between the fish tank and the plant bed is based on a “Flood & Drain” system and works with an automatic siphon. There are two variants of the FishPlant right now: The Family Unit with 300 litres of water can keep up to 3,5 kilogram of fish and is geared towards private breeders and growers. The Production Unit with 800 litres can keep up to 7 kilogram of fish and is geared towards hotels and restaurants.

It is possible to breed edible fish as well as ornamental fish in the FishPlant. The company gives Tilapia, Carp, Trout and Perch as examples for food fish and Goldfish and even the precious Koi as ornamental fish species.

Further Information: fishplant.co.uk

 

„Evergreen“ from Berlin

“Evergreen” is a moss which provides itself with water and nutrition from the environment.

The Freund company, situated in Berlin, is convinced that their green moss walls are able to transform the point of sale into a point of leisure. Consumers will love the green moss walls, because indoor plants  improve wellbeing.

The moss walls can be seen on the boulevard of ideas (entrance North) on the spoga+gafa, Cologne.

Further information: freundgmbh.com

 

Don’t miss the Boulevard of ideas

At this year’s spoga+gafa, which is being held from 2nd to 4th September in Cologne, the Boulevard of ideas will be focusing entirely on sustainable marketing at the Point-of-Sale.

How can a sustainable store fittings concept be achieved and which events at the POS can be successfully used for customer loyalty? These are only two of the themes which are covered at the Boulevard of ideas. The trend towards digital marketing via apps and newsletters is also being taken into account – including tips from programmers for the development of own online applications. In other areas, product presentations as well as decorations using natural materials are presented. Current marketing trends are being attractively presented in a total of five areas along the fair boulevard and two others on the Piazza. In this process the areas offer a mix of presentation, information and active experience. The Boulevard of ideas is a tour of experience for everyone.

The concept for Boulevard of ideas 2012 comes from the MOOD! Communications agency.

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