Boulevard of ideas: Exhibition and event at spoga+gafa 2018

Boulevard of Ideas © Koelnmesse

The Boulevard of ideas will once again be presenting the innovations of the exhibitors and current trend themes at spoga+gafa 2018. A combination between an exhibition and an event with plenty of manifold impulses awaits the visitors of the international garden trade fair. In the scope of the POS Green Solution Islands, one of the focuses is once again being placed on the design of salesrooms.

Fleuroselect Declares 2015 as Year of the Sunflower

The international organization for the ornamental plants industry, Fleuroselect, is calling 2015 the “year of the sunflower”.

This marketing campaign is geared towards home gardeners and is supposed to promote the use of sun flowers in private gardens. Fleuroselect is hoping to increase the sales of seeds and plants for producers, suppliers and retailers. The sunflower campaign will be promoted in all major European countries during the main selling period in 2015.

Campaign supporters have the possibility to use a range of marketing materials: A “Year of the sunflower” logo, available in English, German, Dutch, French, Italian and Spanish can be used as stickers for seed packaging or plant labels. Fleuroselect also provides a library with sunflower images, an instructional “how to” video for planting sunflowers, website banners, press releases and a range of point of sale materials for retailers.

Further information: fleuroselect.com