unique youngstar: 3 questions to Nadine Kümmel

Nadine Kümmel, „Tauko“ chair Copyright: Nadine Kümmel
Nadine Kümmel, „Tauko“ chair / Copyright: Nadine Kümmel

“spoga+gafa was a starting signal for me” – Nadine Kümmel said about her participation in the unique youngstar competition. The young designer was nominated for the aspiring young designer contest twice which enabled her to expand her professional network. Three questions on her understanding of design and the way from the contest to business.

Grove Ecosystem: A Smart Automated Indoor Garden

The Grove Ecosystem is an intelligent, indoor garden that makes it possible to grow vegetable food year round. It has been created by Grove Labs, a startup from Somerville, Massachusetts, claiming to change the future of food.

If the level of support for a Kickstarter is any hint, the Grove Ecosystem might become a huge success. The goal of 100.000 $ has easily been reached, the backers have raised over 250.000 $ weeks before the end.

Fish and plants are used to reliably grow produce – including vegetables, herbs and small fruits – in a space the size of a bookshelf. Included is a large main gardening bed, a greens and seedling bed, a self-cleaning aquarium, storage for tools and an integrated work space. A variety of integrated sensors for air temperature, air humidity, water temperature and water level keep track of the growing progress.

The Ecosystem is designed to help fish, plants and beneficial microbes to work in symbiosis and provide nutrients to grow fresh produce. It’s a natural process where the fish create nutrients for the plants and the plants clean the water for the fish. No cleaning of the tank and washing of the greens is needed.

The Grove OS mobile app gives Grove growers full control of their ecosystem, allowing them to monitor sensor readings and remotely control everything from light spectrum and intensity to watering cycles.

According to the manufacturers the installation is extremely easy because it will be shipped fully assembled. The Groves will be delivered in March 2016, at first only in the USA, but worldwide shipping is planned in the future.

Further information: kickstarter.com

3 Questions to: Nicolaes Devriendt (Seasons Trade Connection BV)

The Belgian Company Seasons Trade Connection is specialized in seasonal products for home and garden, to be sold in specialized retail shops and garden centers. Seasons Trade Connection has a joint venture with the manufacturer of the flowerpots made of recycled plastic. A new series of pots has been launched recently under the label ECOPOT’S. They combine light weight with a very natural look and a long life of more than ten years. Nicolaes Devriendt is architect and Creative Director at Seasons Trade Connection BV.

What is the most striking point of ECOPOT’S?
Devriendt: The striking point of ECOPOT’S is that besides all requirements and quality you demand from a pot, you get a pot with a green label. ECOPOT’S are made of recycled plastic. To give you an idea: with 30 used petbottles we make one ECOPOT’S of 30 cm, a plastic pot with an attractive stonelook, that is very light but also very strong, easy to handle, frostproof, UV resistant and ecological at the same time. We think this is very striking!

What is the idea behind the look of the POT’S?
Devriendt: I studied architecture and that influenced me in the way I design my pottery. We named the POT’S after famous cities with great architecture. I make that link because like it is to design buildings, we design every detail to be functional and aesthetic at the same time. For example, our POT’S have a thin rim, which is a nice look but it also makes repotting easier. I made a strict selection of shapes and gave them a good proportion. Our design is minimalistic and timeless, which fits in our philosophy of longterm thinking.

ECOPOT’S have been available in garden centres in Belgium for some time. How about distribution in other countries and above all in Germany?
Devriendt: After a successful launch in whole Belgium we now have our position there. Now step by step, we carefully expand to other countries in Europe e.g. the Netherlands, Austria, Switzerland, Finland and also Germany! Outside Europe we will be present in Saudi Arabia, Kuweit, Israel, USA, Japan and Australia and a lot more to come.

Further information: ecopots.eu


3 Questions to: Peter Petrich (BIOTOP Landschaftsgestaltung GmbH)

The Austrian company BIOTOP, one of the major pioneers in the field of natural pools, more than 25 years ago introduced something completely new to the market: an alternative to the classic pool and its use of chemicals. Since 1985 Peter Petrich has been managing partner of the Biotop Landschaftsgestaltung GmbH. For its 30th anniversary the company takes a jump over the ocean with the objective to become the No. One in natural pools in the US.

What are your arguments to convince US consumers?
Petrich: The main argument will most likely be that you can have a pool in your backyard that can provide crystal clear water without any use of chemicals. You can have a wonderful lifestyle secure in the knowledge that you are doing the “right” thing. You can protect the health of your children and friends, and simultaneously contribute to the preservation of natural resources. Fun, luxury and the sustainment of nature – this all comes together in our pools. Anyone who made a jump in our show pools noticed that natural, living water feels different on your skin. But that can’t be described in words. Ultimately you have to swim in our pools yourself to experience it.

What target groups do you want to appeal to in the US?

Petrich: As in Europe we want to appeal to the upper end of pool owners. BIOTOP provides high-quality products and here we don’t want to make any concessions on the quality of the materials used. The investment in a Natural Pool or a Living Pool is an investment for two to three generations.  The grandchildren of our customers today should be able to say: “Our grandparents were very forward-minded when they invested in the pool.” This can only be the case when one relies on high quality.

The US is the largest market for pools in the world, with an extremely high density of pools. Do you think that there is still potential for a newcomer like BIOTOP?
Petrich: Of course there is potential for us. In a country that has more than10 million swimming pools, old pools often need to be overhauled and revamped.  For this we have a Converter System in our program, which allows traditional pools to be upgraded to Living Pools at surprisingly low cost and effort. We also believe that many landscape architects and designers will take our pools into their considerations in designing or redesigning gardens.

Further information: biotop-natural-pool.com