“Theme worlds at the POS shouldn’t just be exhibition spaces” – An interview with Konni van Delft (Visual Merchandiser)

Konni van Delft – Photo: konnivandelft.nl

Konni van Delft was born in North Germany, has however been living in the Netherlands since the mid 1970s. The florist has been working as a freelance visual merchandiser since 1986. She advises garden centre in the Netherlands, Germany, Latvia, Lithuania and Italy. Sales presentations and cross-selling as well as employee training are her special areas in these sections.

“Perfect, because it’s not perfect” – an interview with Manfred Hoffmann (German Trade Association of Florists)

Michael Hoffmann – Photo: FDF

The master florist from Düsseldorf, Manfred Hoffmann, is a floristic all-rounder. He is employed by the Fachverband Deutscher Floristen (German Trade Association of Florists) as Creative Director and is involved in a wide range of projects: He develops design lines, manages product developments, is involved in the drafting and realisation of trade fair presentations, holds lectures, is the author of various trade publications and takes on an advisory function for many important association issues. In his home town Hoffmann additionally runs two flower shows called “A la Casa del Flore”.

He aims to convey „basic culinary intelligence” – An interview with: Andreas Rummel (author and vlogger)

Andreas Rummel – Photo: andreas-rummel.de

The BBQ expert, Andreas Rummel, has been touring around the world and appearing in TV programmes of all kinds for years: Around 200 times a year he is stood behind the grill, among others at BBQ seminars, grill shows, trade fairs and private events, showing the interested audiences tips and tricks.

“In this way an overstimulation can be prevented at Christmas time” – an interview with Oliver Mathys (Marketing and Sales Consultant)

Oliver Mathys – Photo: oliver-m-consulting.com

The summer is gradually coming to a close… And the first Christmas items are already on sale in the retail outlets in mid-September. And it won’t be long before the corresponding design at the POS follows. In November at the latest the Christmas business is in full swing in the green industry. Even though this increasingly early Christmas hype tends to irritate many of the customers. We discussed the theme with Oliver Mathys. As a marketing and sales consultant, he develops sales concepts and supports companies with the implementation thereof.

“We have got a lot of things that will make the hearts of our fans beat faster” – an interview with Michael Reuter (Weber)

Michael Reuter, Executive Director Germany at Weber-Stephen – Photo: Weber

The BBQ expert Weber-Stephen is represented at spoga+gafa, the biggest garden trade fair in the world, in Cologne again this year. Traditionally, the American company presents its extensive world of products throughout the whole of Hall 1. We spoke to Michael Reuter, Executive Director Germany at Weber-Stephen about the imminent trade fair event.