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Capi Europe: Strong Man with Lightweight Pots

Last year Capi Europe, a Dutch manufacturer for pots, made an original photo shooting with its Lightweight products. The pots weren’t shown with plants but together with an athletic  young man, in some pictures they were tied to him with strong ropes. The pictures were used for an aesthetic advertising campaign that depicts the man and the background in black and white while the pots glow in strong orange.

The striking pictures were exposed on billboards all over the Netherlands – from Amsterdam to Maastricht and from Groningen to Rotterdam. One billboard in Amsterdam even had a real pot mounted on it which was a real eye-catcher. These motives were also shown at the spoga+gafa trade fair in Cologne last year. The center of the exhibition booth of Capi Europe was an oversized picture of the nude model with a pot on his head.

There was another interesting campaign at Capi Europe in 2012: You could find lots of large orange pots in public places in the Netherlands. They were placed around large trees in the city center, so that one had the impression the big trunks were growing right out of the Lightweight pots.

Wondering how Capi Europe will show up on spoga+gafa in 2013?

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