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Barbecuing becomes a year-round trend in Germany

The market for barbecue equipment is booming like no other sector of the German garden market. As recently published in the “IFH Branchenfokus Grillen 2012” (IFH Market Information Barbecue 2012), the sector grew by almost 45 per cent in the past five years.

Germans spend almost 1,1bn Euros on barbecues, barbecue equipment and combustibles. In 2011, this equalled an average spending per capita of 13.17 Euros. Roughly two thirds of the overall turnover is allotted to the grills themselves, while the remaining per cents were almost equally spent on combustibles and barbecue equipment.

Currently the market for barbecue grills and equipment is positively influenced by a number of factors: Being outdoors in the garden is as trendy as cooking and dining together. Apparently, high quality and huge grills become more and more popular in Germany, but the trend for a second grill is also growing.

In the past three years, there was an enormous growth rate especially with gas-grills. In addition, combustibles generated an above average growth. These developments clearly show: Not only the number of barbecue-fans has grown, the frequency of barbecuing has also significantly risen. Evermore, barbecuing becomes a year-round trend.

Although the barbecue market is very complex, the distribution structure shows that there is one dominating sales channel: Most consumers buy their grills and barbecue equipment in DIY-markets and the affiliated garden centres.

Further Information: ifhkoeln.de

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