Come and grow – the spoga+gafa blog » Articles by: Roland Moers

Special travel offers:
spoga+gafa cooperating with Lufthansa and Deutsche Bahn

Anyone travelling to Cologne from 2nd to 4th September 2012 to spoga+gafa, the international garden trade fair, can this year once again look forward to special travel offers: because Lufthansa is again the official Airline of spoga+gafa, offering participants at the fair exclusive special conditions when they book flights from over 250 foreign cities in 100 countries. In addition to the reduced flight tickets from Lufthansa, rail travellers can get to spoga+gafa by using special-rate rail tickets from Deutsche Bahn (DB – German Railways).

Flight connections from abroad to Cologne, Düsseldorf or Frankfurt can be booked with immediate effect for the travel period 26th August to 11th September 2012 online here. After entering the “DEZUYT” access code, the price discount is automatically deducted or any additional, attractive promotional offers are displayed.

With Cologne/Bonn Airport the central hub of the so-called “Low-Cost-Carriers” is directly located on the doorstep of the Koelnmesse Exhibition Centre. A whole host of airlines are therefore offering flights within Germany and Europe at very attractive conditions. All the destinations serviced can be found here. 

Thanks to Koelnmesse’s cooperation with German Railways, tickets to Köln Messe/Deutz rail station (outward bound and return) are available nationwide for rail travellers at special rates starting from 99 Euro (89 Euro when booking online). Bookings can be made online here or by phoning the Deutsche Bahn sales office hotline (01805/311153) by quoting the keyword “spoga+gafa”.

 

Garden at a stretch
New: Garden isles prefabricated

The Gartenio company from Schleswig-Holstein (Germany) demonstrates what the future of horticulture could possibly look like: The Gartenio-Pearls! With these patent pending pearls, they bring pre-installed garden worlds on the market.

Within a couple of hours, the Gartenio-Pearls can be installed in every garden or roof garden. The choice of garden isles ranges from paved and planted seating areas over a kitchen garden to a little island including a canopied beach chair and even a small beach.

The Gartenio-Pearls fit into almost any garden, as they are available in S, M and L, i.e. from 2.25 x 2.25 metres to 4.5 x 4.5 metres). It took a long time and was a fiddly job until the innovative concept could be realised. The results are wooden boxes with a special mounting, which allows an uncomplicated and safe transport. The garden worlds are being built into these boxes and then forwarded to the client. There they are conveyed to their final destination in the garden by wheel loader or mobile crane. Usually, this does not take any longer than two hours.

Further Information: gartenio.de

Barbecuing becomes a year-round trend in Germany

The market for barbecue equipment is booming like no other sector of the German garden market. As recently published in the “IFH Branchenfokus Grillen 2012” (IFH Market Information Barbecue 2012), the sector grew by almost 45 per cent in the past five years.

Germans spend almost 1,1bn Euros on barbecues, barbecue equipment and combustibles. In 2011, this equalled an average spending per capita of 13.17 Euros. Roughly two thirds of the overall turnover is allotted to the grills themselves, while the remaining per cents were almost equally spent on combustibles and barbecue equipment.

Currently the market for barbecue grills and equipment is positively influenced by a number of factors: Being outdoors in the garden is as trendy as cooking and dining together. Apparently, high quality and huge grills become more and more popular in Germany, but the trend for a second grill is also growing.

In the past three years, there was an enormous growth rate especially with gas-grills. In addition, combustibles generated an above average growth. These developments clearly show: Not only the number of barbecue-fans has grown, the frequency of barbecuing has also significantly risen. Evermore, barbecuing becomes a year-round trend.

Although the barbecue market is very complex, the distribution structure shows that there is one dominating sales channel: Most consumers buy their grills and barbecue equipment in DIY-markets and the affiliated garden centres.

Further Information: ifhkoeln.de

Global Garden Report 2012

Due to the continuous growth of the population in cities and urban habitats, green spaces and parks in the cities become increasingly important. The current Global Garden Report by the Husqvarna Group now confirms: More green has a positive effect on the health, stimulates the economy, strengthens the community spirit and supports the social togetherness. Thus, the creation, maintenance and care of public green spaces are getting more and more important.

The Global Garden Report is an annual study by the Husqvarna Group, scrutinising current garden trends and green topics. This year’s study looks at the significance of green spaces in urban habitats. Every year the study is carried out in seven countries by an independent scientific institute. This time, more than 3,500 urban residents have been interviewed.

Further Information: The Global Garden Report 2012 as PDF-file

 

Christoph Werner becomes Vice President in Koelnmesse trade fair management team

With Christoph Werner, 37, the Koelnmesse trade fair management team has gained a new Vice President with a broad range of trade fair experience.

As of 1st April 2012, Christoph Werner will be responsible for events in the House, Garden and Leisure sector and the Health area. Among the trade fairs in these sectors are spoga+gafa, EISENWARENMESSE – International Hardware Fair Cologne, INTERMOT Cologne, the International Dental Show (IDS) and Paint – Finishing & Facade.

Christoph Werner has occupied responsible positions in the international trade fair business for more than a decade. His first position was that of Sales Executive and Project Manager Sales at Reed Exhibitions Deutschland GmbH. He has been a project manager at Koelnmesse since April 2005. Among other trade fairs, he has been on the support teams for ProSweets Cologne and photokina.

Christoph Werner will succeed Metin Ergül, who is leaving Koelnmesse as of 31st March 2012 to take on new challenges as the managing director of a company in the healthcare market.